Sewing in America 2016 Report

Sew News is pleased to announce the 2016 edition of Sewing in America.

SKU: DPSN161040

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Details
Details

Sew News is pleased to announce the 2016 edition of Sewing in America. The research is independently produced by Hart Business Research, a recognized leader in studies of creative markets. The Sewing in America study was last conducted in 2004, making this report a much-needed update. The new study explores important 2016 topics including social media, trends in project types and fabrics, and online versus brick-and-mortar shopping habits. The goal of the study is to provide the entire sewing community with a current picture of sewing and provides a detailed picture of sewing enthusiasts and the overall sewing market in the USA in 2016.

Hart Business Research independently produced Sewing in America 2016 for F+W Media, the underwriter of this study and the nation's largest provider of sewing content and communities. Hart specializes in studies of creative markets and conducted this 2016 research in three parts:

  • Three questions via Research Now's Online Caravan U.S. omnibus survey
  • 39-question survey completed by more than 15,000 sewing enthusiasts
  • Analysis of data from these surveys plus third-party sources including the U.S. Census's Survey of Public Participation in the Arts, Google Trends, and other Hart studies

Report Contents

  • U.S. sewing market size by number of participants and spending
  • Profile of sewing enthusiasts
  • Key trends in sewing market
  • Sewing survey results

Sponsors

Please thank the following sponsors of Sewing in America 2016. Their partnership with F+W Media made this study possible and ensures the future of our industry:

  • Burda Style
  • Cotton + Steel
  • Fairfield Processing
  • Moda Fabrics/United Notions
  • Tacony Corporation
Additional Info
Additional Info
SKU DPSN161040
Product Type eBook
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