Pricing to Sell: Effective Pricing for your Fiber Arts Business

Join Deb Essen as she discusses how to price your weaving effectively to sell it.
SKU: EP12363

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Pricing to Sell: Effective pricing for your Fiber Arts Business
with Deb Essen
Web Seminar Download

Join Deb Essen as she discusses how to price your weaving effectively to sell it.

Learn how to price your art at a price that is fair to both you and your customer. Almost every artist I meet, when asked how they arrive at a price for their piece, admits they kind of pull it from the air, or some other less flattering place. No more! Whether you are looking to sell your work for part-time or for full time income, this webinar is designed to set you off on the right path to a successful life as a working artist.

Pricing is more than setting a monetary amount that “feels right”—pricing is also about identifying your market, creating a product line, reflects the value of the piece, and making sure that you are fairly compensated for your talents! This webinar will teach you the elements involved in pricing your art, how to accurately calculate that price, how to stand tall behind that price, and make a living doing what you love.

For a long time I dibbled, dabbled, and dreamed of selling my art as a business. Selling my art was so different than other businesses I’d done—it felt so personal! In 2010, I got serious and took an intensive 6 month course on the business side of art, changed many bad habits, and gained the confidence to sell my art by learning how to sell my art. Now, I teach other artists what I’ve learned through experience and training.

What you'll learn:

  • The Who, What, Where, When, Why, and How of pricing your art
  • Wholesale vs. Retail pricing
  • Calculating price based on solid, identifiable costs and profits
  • Creating a product line
  • Pricing for custom, commissioned pieces
  • Who should download:
  • Anyone who wants to make income from their artistic talents—be it at the once-a-year guild sale, part-time through a shop on Etsy or shows, or full time as your sole income source.
  • Anyone who wants to learn how to fairly, realistically price their work -- both for themselves and the customer

About the instructor:
Deb Essen has been self-employed since 1989 in professions ranging from free-lance film work to running a phone company with her husband, Marty. In 2010, she decided to get serious about creating a business from her weaving and took an intensive 6 month course through the Montana Arts Council called the Montana Artrepreneurship Program on the business side of art. She completed the course and achieved artist certification. In 2011, she was selected to be a certified coach/teacher for the Montana Artpreneurship Program and has been teaching the business side of art ever since. As a weaver, Deb achieved the Certificate of Excellence in Handweaving, Level 1 from the Handweavers Guild of America in 2004 and in 2011 was inducted into the Montana Circle of American Masters in Folk and Traditional Art. She lives, weaves and runs her business, dje handwovens, in the Bitterroot Valley of Montana.

Download Pricing to Sell Web Seminar today!

Additional Info
Additional Info
SKU EP12363
Product Type Web Seminar Download
Author/Designer Deb Essen
File Type MP4
Customer Reviews (2)
Excellent seminar
Wonderful, concise summary of pricing strategies and considerations for anyone who wishes to sell their creations. Plenty to think about, particularly her discussion of wholesale vs retail pricing. Review by Sandy (Posted on 4/11/2015)
Excellent Eye Opening information
Deb Essen explains pricing for any crafter who wants to sell in wholesale or retail venues, even those who only want to sell at guild meetings to so they can continue to feed their habit so everyone involved is charging comparable prices.
The seminar takes the guesswork out of the equation (time yourself) and stresses the importance of adding overhead and profit to time and materials. Highly recommended. Looking forward to the next 2 in the series.
Review by Debbie (Posted on 4/3/2015)
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