Online Marketing for your Craft Business

This book will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
SKU: T3802

Regular Price: $22.99

Special Price $16.10

Please, log in or register to or .

Free Shipping on US orders over $50

Details
Details

Online Marketing for Your Craft Business

How to get your handmade products discovered, shared and sold on the internet

by Hilary Pullen

 
This is a must have book if you are running a craft business! This book will help you to better understand content marketing and social media networking so that you can raise awareness of your handmade designs and learn how to sell your crafts online.
 
If you are a creative or craft business owner selling crafts online through your blog, website or on handmade marketplaces, the desire to grow your online following can become addictive. Many people find they spend all day aimlessly clicking and tinkering with their craft blog, Facebook, Twitter and other social media accounts with no real strategy in place. They are inconsistent, they don't plan their content and they don't measure their results, they just feel drained and demotivated, unsure whether they are seeing a return on their investment of time. Many people end up resenting blogging and social media networking due to lacklustre sales results.
 
Don't let this happen to your craft business! Social media networking and understanding content marketing is vital for successfully selling crafts online and raising awareness of your handmade business.
 
In this eye-opening book, craft industry expert and social media professional, Hilary Pullen will help you develop a content strategy for online networking and digital marketing that will see you identify who you want to connect with, where you will connect with them online, and what type of things you want to share and say to them. Hilary will show you that when properly planned and managed, you will learn to love blogging about crafts and use social media as a fun marketing tool that can not only help you build traffic to your website and blog to boost sales of your handmade products, but also enhance your creativity and motivation. 
 
This book doesn't repeat the craft business books already on the market that tell you how to set up a craft business in order to sell your products online. It is not a basics book telling you to be chatty and sociable (like you didn't know already that being friendly was important!)
 
It is full of practical tips to improve your online networking skills and save you precious time promoting your craft business, teaching you everything you need to know about online marketing, and how to set realistic measurable goals which will have a genuine positive impact on sales of your handmade products and boost brand awareness of your craft business. 
 
It will show you how blogging and social media can connect you not just to customers but importantly to industry influencers, the press and publishers who will share and champion your crafts.
 
Order your copy of Online Marketing for Your Craft Business today!
Additional Info
Additional Info
SKU T3802
Product Type Book
Binding Paperback
Number Of Pages 144
ISBN 13 9781446304891
Reviews
Write Your Own Review

Only registered users can write reviews. Please,

Fulfillment Info

Shipping Options
For United States customers:

Ground: $4.95 flat rate. Free shipping on orders over $50
Estimated total shipping time (not including order processing time) is 2-8 business days. Includes tracking information.

2nd Day Air: $19.95
Estimated total shipping time (not including order processing time) is 2 business days; no P.O. boxes. 2nd Day shipping includes tracking information.

Next Day Air: $49.95
Estimated total shipping time (not including order processing time) is 1 business day; no P.O. boxes. Next Day shipping includes tracking information.


For International customers:

  • Shipping Method —All orders are sent via Airmail. Please allow 4-6 weeks for your order to arrive.
  • Tracking information is not available for International orders at this time.


International Air Printed Matter: $6.95
Estimated total shipping time (not including order processing time) is dependent on final destination. For Canada, the estimated shipping time is 2-4 weeks. For other International Countries please allow for an estimated shipping time of 4-6 weeks.


Digital Product Download
When you purchase a downloadable item from our store, you have unlimited access to your purchase and can download it as many times and as often as needed.

  1. Go to https://www.interweave.com
  2. Click on “Sign Up/Sign In” at the top right corner.
  3. Sign in with your email and password
  4. Click on Welcome, (your name)! in the top right corner
  5. On the left side of the screen is a list of options. Click on MY DOWNLOADABLE PRODUCTS.
  6. Underneath the Product Title will be the download link. Click the link to view the PDF or Video.
  7. To save your purchases to your computer please do the following:
    *PC Users: Right click on the download link, select “Save Link As” (Firefox, Chrome) or “Save Target As” (Internet Explorer)
    *MAC Users: Hold the Ctrl button while clicking on the download link and select the option “Download Linked File As” (Safari)
  8. Save the download(s) to your “Desktop,” “My documents” or other favorite folder. Click Save.

If you are having trouble opening your download, we recommend using the latest version of Adobe Reader for eBooks, digital magazine issues and patterns/projects. Get it here for free: https://get.adobe.com/reader/

For videos, we recommend using VLC Player. Here is the link to access VLC download for free: http://www.videolan.org/

Please let us know if we can be of further assistance.


Online Workshops and Streaming Video

If you have purchased an on-demand courses or video you can access your product immediately by following the directions below. If you have purchased course with a start date you can still access it by following the directions below but may be limited to what you can access until the course starts at the date that was described in the details section of the product you purchased. 

  1. Go to https://www.interweave.com
  2. Click on Sign Up/Sign In at the top right corner.
  3. Sign in with your email and password.
  4. Click on Welcome, (your name)! At the top right corner
  5. On the left side of the screen click on MY Workshops.
  6. Click Go to Course link to the far right of the course title. If nothing happens, verify that your pop-up blocker is off.
  7. If you are directed to a screen asking for your name and email address, fill in the information.
  8. You will be taken to your Dashboard, where you will see your course listed.
  9. Click on the teal button to the far right of the course title. It should either say Start Watching or Continue.
  10. Click the Play button to start viewing the course.
    *If there are course materials available, they will be found under the Menu tab at the top of the viewing window.

To Access Online Workshop Materials:

  1. Click on the Menu tab.
  2. Click on Resources.
  3. You will see the number of Files available for the course.
  4. Click Files.
  5. Click View/Download to the right of the file title to access it.
Most of our courses are not downloadable and must be accessed via streaming while logged into your account. You have unlimited access to your course and can view it as many times and as often as needed. For courses on desktop or laptop computers, you will have to allow pop ups on our website from your web browser. Many web browsers will display a small notification at the top of the page that reads "popup blocked" upon clicking "Go to Course." Click on this notification to enable popups on our site. This will allow you to view the course.

If you do not see this notification, you simply have to navigate to your web browser's "settings" and disable your popup blocker there, or choose to allow popups on our site.

For instructions on Chrome go to https://support.google.com/chrome/answer/95472?hl=en&co=GENIE.Platform=Desktop

For courses on Apple mobile devices, such as iPad and iPhone, go into iPhone settings -> safari -> block popups and turn it off.
Then when you click on "go to course" from your device's internet browser app, you will be asked to allow popups for this site. Choose yes, and you should be good to go.