Designing Jewelry that Will Sell

Join Anne Potter and learn important information for designing jewelry that will sell.
SKU: EP12025

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It sounds easy enough to start selling your jewelry to make money or even a living. But there is a big difference between making jewelry for fun and designing jewelry to sell. So how do you "turn that corner" and start making money from your jewelry designs?

In this web seminar, presenter Anne Potter will take the mystery out of selling jewelry and help you navigate the process of designing jewelry that will sell, from design to display to market. With a focus on practical venues like etsy and art fairs, Anne will cover topics that help you, the designer, successfully connect your jewelry with customers. Covering topics such as identifying your customer, incorporating trends into your own style, merchandising, and building a customer base, you will learn how to practically think about designing jewelry from a business perspective even without a business background! Anne has been successfully selling jewelry online and at art fairs for several years and understands the jewelry market from the inside out. Learn valuable lessons from a seasoned designer who knows how "make a sale."

In this web seminar you will learn how to:

  • Discover your individual jewelry-making niche in the marketplace.
  • Identify your target audience and build a customer base.
  • Design wearable pieces of jewelry.
  • Understand the important principle of presentation.
  • Choose the best-selling venue for your business.
  • And so much more!

Who will benefit:

  • Beaders and jewelry designers who want to expand their selling options.
  • Beaders and jewelry designers who can't decide what to sell to who.
  • Beaders and jewelry designers who would like to make their business more professional.
  • Beading hobbyists who are considering selling their jewelry on a small scale.
  • Etsy jewelry designers who are looking to sell more successfully.

Anne Potter has been successfully selling jewelry on Etsy for six years. In the last few years she has expanded her sales platform to galleries, art fairs, trunk shows, and wholesale contracts, giving her a broad understanding of selling jewelry in different venues. Always inspired by global design, her designs have appeared in Interweave publications for many years and she specializes in wearable, on-trend jewelry. She lives and designs in Illinois with her husband and five children.

Additional Info
Additional Info
SKU EP12025
Product Type Web Seminar Download
Author/Designer Anne Potter
File Type MP4
Customer Reviews (1)
Informative and interesting webinar
Anne Potter did a great job of presenting interesting information. I probably didn't learn a lot that was new, but it did cause me to look at things differently, and to re-think some of the things I'm doing now with my jewelry making. For example, I loved the section on looking at trends - clothes rather than jewelry - to get ideas. This is something I haven't done; I really don't pay attention to clothing styles at all since I am retired and don't really need new clothes. The PowerPoint was excellent - great images to go along with the information. Thank you! Review by Barbara (Posted on 3/8/2015)
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Fulfillment Info

Shipping Options
For United States customers:


Ground: $4.95 flat rate. Free shipping on orders over $50
Estimated total shipping time (not including order processing time) is 2-8 business days. Includes tracking information.


2nd Day Air: $19.95
Estimated total shipping time (not including order processing time) is 2 business days; no P.O. boxes. 2nd Day shipping includes tracking information.


Next Day Air: $49.95
Estimated total shipping time (not including order processing time) is 1 business day; no P.O. boxes. Next Day shipping includes tracking information.

For International customers:

  • Shipping Method —All orders are sent via Airmail. Please allow 4-6 weeks for your order to arrive.
  • Tracking information is not available for International orders at this time.

International Air Printed Matter: $6.95
Estimated total shipping time (not including order processing time) is dependent on final destination. For Canada, the estimated shipping time is 2-4 weeks. For other International Countries please allow for an estimated shipping time of 4-6 weeks.


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