Interweave Art Business Series: Designed to Sell – Developing Your Signature Style as a Jewelry & Craft Artist with Carolyn Edlund Course

Instructor Carolyn Edlund will guide you step-by-step through developing a brand to sell, all without a degree! In this course, you will have the opportunity to develop and explore signature styles, explore target audiences, plus how to bundle your pieces to get more bang for your (customers) buck!

This product will be accessible from My Courses located in My Account after purchase.

SKU: R7159

Availability: In stock.

Please, log in or register to or .

Free Shipping on US orders over $50


Are you interested in selling your own handcrafted jewelry and beaded designs? Unsure where to start or think you need a degree to have a successful business? Look no further! Carolyn Edlund is here to help you develop a signature style in your own handcrafted business.

In this course, Carolyn will teach you how to identify your signature style through a series of lectures that will help you focus your strengths to build a line of jewelry that buyers can identify with. After each Lesson, you will answer a series of questions about yourself and your business that will be compiled into a PDF workbook. This will serve as a blueprint to your business, mapping out your signature style and brand. The completed workbook will also explore your target audience to better understand their values, desires, and motivations for consistent sales.

By registering for this engaging online learning course, you will have the opportunity to connect with other students and be a part of a community to bounce ideas off each other and to share your designs. Plus, this course content is available to you at anytime, anywhere, allowing you to stop and restart when you need to.

Lesson Breakdown

Lesson 1: Design to Sell

  • Developing Your Signature Style
  • Branching Out
  • Encouraging Collectability
  • Bundling & Up-Selling
  • Adding Value
  • Build Your Workbook

Lesson 2: Present Yourself

  • Your Concept, Your Story
  • Share Your Story
  • Features & Benefits
  • Build Your Workbook

Lesson 3: Know Your Audience

  • Your Audience
  • Demographics
  • Buyer Motivations
  • Looking Forward
  • Build Your Workbook

Watch a Preview

Course Includes

Discussion board & Gallery: The discussion board is a great way to interact with other users in the course. It's an open forum for you to ask questions, share your thoughts, express your inspirations, and share images of your work.

Notes: This is a place for you to keep personal notes to help you with your work and the course content. Only you will be able to see your notes.

Optional Quizzes: Short optional quizzes to test your knowledge as you progress through the lessons.

Workbook: Optional workbook to aid you in discovering your signature style, audience, and selling your work.

Video Lesson Run Time ≈ 53 minutes

The videos in this course are available for you to watch via streaming or by video download! For details, see the ‘Navigate Your Course’ section within the course.

About the Instructor


Carolyn Edlund is an entrepreneur, writer, speaker and art business consultant. Her background includes owning a production ceramic jewelry studio for twenty years, selling her products into over 1,000 retail accounts during that time, as well as selling retail to the public. Subsequently, she was an outside sales rep for the largest art publisher in the world, earning a "Rep of the Year" award. In 2009, she founded, which was recognized as a "Top 10" art blog by Art Business News. She has been the Executive Director of the Arts Business Institute, a non-profit organization dedicated to professional development since 2011. In that capacity, she speaks at business workshops for artists in the US and abroad.

Additional Info
Additional Info
SKU R7159
Product Type Course
Author/Designer Carolyn Edlund
Write Your Own Review

Only registered users can write reviews. Please,

Fulfillment Info

Shipping Options
For United States customers:


Ground: $4.95 flat rate. Free shipping on orders over $50
Estimated total shipping time (not including order processing time) is 2-8 business days. Includes tracking information.


2nd Day Air: $19.95
Estimated total shipping time (not including order processing time) is 2 business days; no P.O. boxes. 2nd Day shipping includes tracking information.


Next Day Air: $49.95
Estimated total shipping time (not including order processing time) is 1 business day; no P.O. boxes. Next Day shipping includes tracking information.

For International customers:

  • Shipping Method —All orders are sent via Airmail. Please allow 4-6 weeks for your order to arrive.
  • Tracking information is not available for International orders at this time.

International Air Printed Matter: $6.95
Estimated total shipping time (not including order processing time) is dependent on final destination. For Canada, the estimated shipping time is 2-4 weeks. For other International Countries please allow for an estimated shipping time of 4-6 weeks.


Digital Product Download
When you purchase a downloadable item from our store, you have unlimited access to your purchase and can download it as many times and as often as needed. To access and save your download please follow these instructions:

  1. Click on “Sign Up/Sign In” at the top right corner on this website
  2. Sign in with your email and password
  3. Click “Welcome, (your name)!” in the upper right corner
  4. On the left side of the screen click on “My Downloadable Products” *If you have purchased an online course, click "My Courses"
  5. Underneath the Product title will be the download link, click the link to view the PDF or Video
  6. To save your purchases to your computer please do the following:
    *PC Users: Right click on the download link, select “Save Link As” (Firefox, Chrome) or “Save Target As” (Internet Explorer)
    *MAC Users: Hold the Ctrl button while clicking on the download link and select the option “Download Linked File As” (Safari)
  7. Save the download(s) to your “Desktop,” “My documents” or other favorite folder. Click “Save”

If you are having trouble opening your download, we recommend using the latest version of Adobe Reader for eBooks, digital magazine issues and patterns/projects. Get it here for free:


For videos, we recommend using VLC Player. Here is the link to access VLC download for free:


Digital Courses and Streaming Video

If you have purchased an on-demand courses or video you can access your product immediately by following the directions below. If you have purchased course with a start date you can still access it by following the directions below but may be limited to what you can access until the course starts at the date that was described in the details section of the product you purchased. 

  1. Click on “Sign Up/Sign In” at the top right corner on this website. 
  2. Sign in with your email and password
  3. Click “Welcome, (your name)!” in the upper right corner
  4. On the left side of the screen click on “My Courses”
  5. Click the button to the right of the Product Title labeled "Go To Course”
  6. This will open the course and video platform and place you in the dashboard. 
  7. Under My Courses or My Videos you should see your recent purchase. 
  8. Click the Start Course or Start Video button to the right to access your product.