Interweave Art Business Series: Designed to Sell – Developing Your Signature Style as a Jewelry & Craft Artist with Carolyn Edlund Online Workshop

Instructor Carolyn Edlund will guide you step-by-step through developing a brand to sell, all without a degree! In this Online Workshop, you will have the opportunity to develop and explore signature styles, explore target audiences, plus how to bundle your pieces to get more bang for your (customers) buck!

This product will be accessible from My Online Workshops located in My Account after purchase.

SKU: R7159

Availability: In stock.

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Are you interested in selling your own handcrafted jewelry and beaded designs? Unsure where to start or think you need a degree to have a successful business? Look no further! Carolyn Edlund is here to help you develop a signature style in your own handcrafted business.

In this Online Workshop, Carolyn will teach you how to identify your signature style through a series of lectures that will help you focus your strengths to build a line of jewelry that buyers can identify with. After each Lesson, you will answer a series of questions about yourself and your business that will be compiled into a PDF workbook. This will serve as a blueprint to your business, mapping out your signature style and brand. The completed workbook will also explore your target audience to better understand their values, desires, and motivations for consistent sales.

By registering for this engaging online learning Online Workshop, you will have the opportunity to connect with other students and be a part of a community to bounce ideas off each other and to share your designs. Plus, this Online Workshop content is available to you at anytime, anywhere, allowing you to stop and restart when you need to.

Lesson Breakdown
Lesson 1: Design to Sell

  • Developing Your Signature Style
  • Branching Out
  • Encouraging Collectability
  • Bundling & Up-Selling
  • Adding Value
  • Build Your Workbook

Lesson 2: Present Yourself

  • Your Concept, Your Story
  • Share Your Story
  • Features & Benefits
  • Build Your Workbook

Lesson 3: Know Your Audience

  • Your Audience
  • Demographics
  • Buyer Motivations
  • Looking Forward
  • Build Your Workbook

Watch a Preview

Online Workshop Includes
Discussion board & Gallery: The discussion board is a great way to interact with other users in the Online Workshop. It's an open forum for you to ask questions, share your thoughts, express your inspirations, and share images of your work.

Notes: This is a place for you to keep personal notes to help you with your work and the Online Workshop content. Only you will be able to see your notes.

Optional Quizzes: Short optional quizzes to test your knowledge as you progress through the lessons.

Workbook: Optional workbook to aid you in discovering your signature style, audience, and selling your work.

Video Lesson Run Time ≈ 53 minutes

About the Instructor


Carolyn Edlund is an entrepreneur, writer, speaker and art business consultant. Her background includes owning a production ceramic jewelry studio for twenty years, selling her products into over 1,000 retail accounts during that time, as well as selling retail to the public. Subsequently, she was an outside sales rep for the largest art publisher in the world, earning a "Rep of the Year" award. In 2009, she founded, which was recognized as a "Top 10" art blog by Art Business News. She has been the Executive Director of the Arts Business Institute, a non-profit organization dedicated to professional development since 2011. In that capacity, she speaks at business workshops for artists in the US and abroad.

Additional Info
Additional Info
SKU R7159
Product Type Online Workshop
Author/Designer Carolyn Edlund
Difficulty Level Intermediate
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Fulfillment Info

Shipping Options
For United States customers:

Ground: $4.95 flat rate. Free shipping on orders over $50
Estimated total shipping time (not including order processing time) is 2-8 business days. Includes tracking information.

2nd Day Air: $19.95
Estimated total shipping time (not including order processing time) is 2 business days; no P.O. boxes. 2nd Day shipping includes tracking information.

Next Day Air: $49.95
Estimated total shipping time (not including order processing time) is 1 business day; no P.O. boxes. Next Day shipping includes tracking information.

For International customers:

  • Shipping Method —All orders are sent via Airmail. Please allow 4-6 weeks for your order to arrive.
  • Tracking information is not available for International orders at this time.

International Air Printed Matter: $6.95
Estimated total shipping time (not including order processing time) is dependent on final destination. For Canada, the estimated shipping time is 2-4 weeks. For other International Countries please allow for an estimated shipping time of 4-6 weeks.

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If you have purchased an on-demand courses or video you can access your product immediately by following the directions below. If you have purchased course with a start date you can still access it by following the directions below but may be limited to what you can access until the course starts at the date that was described in the details section of the product you purchased. 

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  5. On the left side of the screen click on MY Workshops.
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