Selling Handmade Jewelry: How to Price Your Work

Description

Possibly the hardest aspect of turning an art into a business is the process of figuring out how to price what you make. After all, it’s an art–so, we do it for love, right? This is a message you have probably been given over and over, in ways that are both subtle and blunt.

We’d all rather make what we make and not worry about business concerns, with the exception of the very few for whom sales, accounting, marketing and record-keeping come naturally. But if you want your handmade jewelry to not only pay for itself, but to make a profit, you have to face up to the realities of the marketplace. And the most basic business decision is what to charge for what you make.

If this were as simple as “Double your materials costs!” this would be a very short presentation. There is no simple, one-size-fits-all answer. Instructor Noël Yovovich will help demystify the process, detailing the factors you need to take into consideration in setting your prices, drawing on a lifetime as a professional artist in her own right, plus the wisdom of other successful jewelry artists.

In this web seminar you will learn:

• How to approach the difficult subject of pricing.
• Important information so you can explore the concept of “what the market will bear” and what this means for you?
• Important tips so you can avoid being your own competition or your own worst enemy.
• How to calculate what your prices need to be, and in turn how you can use this information to determine what you create.
• Important information about what you can do to add perceived value to what you sell.
• And much more!

Who Should Attend:

• Jewelry makers who want to move from hobbyist to being a true professional artisan.
• Jewelry makers who are already selling their work but are unsure they are pricing correctly.
• Anyone who is looking for hard information about how pricing fits into the creative process.

Instructor:

Noël Yovovich was born in rural Florida, daughter of a frustrated artist father (who was also a native of the Tampa area) and a Manhattan-raised math-teacher mother. She moved to Chicago for college at the University of Chicago, where she majored in art, and she has pursued art professionally ever since. She is currently the supervisor for five goldsmiths at a jewelry gallery in Evanston, Illinois, as well as continuing to create her own unique work using anodized titanium, precious metals and gems. She also teaches jewelry-making at venues around the country and writes step by step articles for Lapidary Journal Jewelry Artist magazine.