Jewelry Displays that Stop Shoppers in Their Tracks!

Description

In order to sell your jewelry, people have to be able to see it. And in this world of visual distractions and big-budget competitors, that can be a challenge. You need to cut through the clutter and get your work noticed immediately.

This webinar focuses on the jewelry display case and teaches you simple strategies and techniques inside and out that will have your customers reaching for their cash. If big retailers can do this, so can you.

Betsy Lehndorff is not only a successful silversmith, but she’s also worked in retail and has written about design. Her step-by-step instructions are easy to follow and will have you ready to set the stage for your next big show.

With this web seminar you’ll learn:

• How the customer’s eye see.
• What customers look for and why they buy.
• Why it’s important to use themes with your displays.
• How to set the stage for success using three strategies for creating money-making displays.
• Ways to make your work easy to spot instantly.
• Why lighting pays when it comes to displays.
• How to groom and maintain your display.
• Plus a bonus – secrets of jewelry store display professionals.

About the Instructor:
Betsy Lehndorff has been writing popular step-by-step articles for Lapidary Journal Jewelry Artist since 2010 and is a longtime design reporter. She began learning silversmithing in 2008 and has sold her work at lucrative venues, including the Vail Farmer’s Market and Art Show and the Ann Arbor Art Fair. Her jewelry has also appeared in retail shops and galleries in Northeast Michigan, where she lives.

 Who Should Attend?

• Artisan jewelers, who sell their work at craft shows.
• Members of cooperative art galleries and other indoor venues.
• Designers who want to place their work in small retail shops.
• Beginners wondering what it takes to sell their work.