Interweave Art Business Series: Sales Success for Artists & Makers – Sell Your Handmade Work at Retail Events with Carolyn Edlund Online Workshop

Description

Carolyn Edlund has run her own successful studio business for 20 years before deciding it was time to start helping other artists build their own profitable careers. As an entrepreneur, Carolyn understands the business struggles artists have, and she is here to share her secrets to selling successfully at retail events in this Online Workshop.

Carolyn will talk you through selling at a variety of different venues including trunk shows, pop-up shops, home shows, arts and craft festivals and more! Carolyn will demonstrate how to create compelling displays to draw customers into a conversation that also closes a sale. Plus, you will learn how to merchandise your artwork to it’s best advantage, allowing you to successfully and consistently sell your work!

Take what you’ve learned from Carolyn and apply it to your own business. At the end of each video lesson, you will complete a series of questions that will help you determine the best retail event for you. These questions will be compiled at the end of the Online Workshop in a PDF workbook to use as a business guide to your success. As an added bonus, this Online Workshop content is available to you at anytime, anywhere, allowing you to stop and restart when you need to.

Lesson Breakdown
Lesson 1: Venues

• Venues Overview
• Alternative Venues
• Display Your Work
• Start Your Workbook

Lesson 2: Best Practices

• Sales Strategies
• Develop Your Selling Points
• Sales Conversations
• Overcoming Objections
• Pursuing Sales
• Build Your Workbook

Lesson 3: Customer Connections

• Cultivating Collectors
• Building Connections
• Referrals
• Building Regular Customers
• Finish Your Workbook

Online Workshop Includes
Discussion board & Gallery: The discussion board is a great way to interact with other users in the Online Workshop. It’s an open forum for you to ask questions, share your thoughts, express your inspirations, and share images of your work.

Notes: This is a place for you to keep personal notes to help you with your work and the Online Workshop content. Only you will be able to see your notes.

Optional Quizzes: Short optional quizzes to test your knowledge as you progress through the lessons.

Video Lesson Run Time ≈ 75 minutes

About the Instructor

Carolyn Edlund is an entrepreneur, writer, speaker and art business consultant. Her background includes owning a production ceramic jewelry studio for twenty years, selling her products into over 1,000 retail accounts during that time, as well as selling retail to the public. Subsequently, she was an outside sales rep for the largest art publisher in the world, earning a “Rep of the Year” award. In 2009, she founded ArtsyShark.com, which was recognized as a “Top 10” art blog by Art Business News. She has been the Executive Director of the Arts Business Institute, a non-profit organization dedicated to professional development since 2011. In that capacity, she speaks at business workshops for artists in the US and abroad.