Ever wonder how other jewelry artists can afford the travel involved with doing jewelry shows coast to coast? Even established jewelers struggle to keep costs down on the road. Most spend time researching travel deals, working loyalty programs, and trying to maximize frequent flier miles. ABOVE: Photo: Getty Images. Nebraska-based jeweler Sydney Lynch has been […]

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Having your inventory stolen — it’s every jewelry artist’s nightmare, and it happens more often than you would think. Fortunately, there are steps you can take to reduce the chance that it will happen to you. ABOVE IMAGE: GETTY IMAGES Marne Ryan had her inventory stolen from the Pasadena Craft Show in November 2016. Janine […]

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It’s every jewelry artist’s nightmare and it happens all too often. Janine DeCresenzo and Megan Clark had their inventory stolen from a rental car while working a jewelry show in Portland, Oregon, in September. Thieves made off with about $300,000 worth of handmade jewelry, mostly one-of-a-kind. Marne Ryan had her inventory stolen while breaking down […]

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Net Profits: How to Win a Spectrum Award

If you work with colored stones, whether it’s producing jewelry or faceting, you’ve probably dreamed of winning a Spectrum Award. You’re up against some serious competition. The American Gem Trade Association (AGTA) received some 400 entries this year, all made with top-notch, often unique gem material and many awe-inspiring designs and metalwork. ABOVE: Mikola Kukharuk, […]

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“Stories” are the latest trend on social media, and they’re really taking off on Instagram among jewelry makers and influencers. Introduced on Snapchat in 2013, Instagram added their own version in August 2016.  The following March, Facebook added it, too. If you want to add some casual storytelling fun to your social-media marketing, I would […]

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“Some of the best marketing strategies have nothing to do with jewelry trade shows or sales reps,” says Hilary Halstead, whose company gives out the $7,500 Halstead Grant every year (deadline for submissions this year is August 1). Here’s one of a few jewelry artists who successfully mine what Halstead calls “parallel cultural pockets.” Denise […]

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Craft shows and jewelry trade shows offer great ways to gain exposure and network with fellow makers, but sometimes your core customers are hanging out somewhere else — at a rock festival or microbrewery, for example. In Net Profits: 3 Jewelry Artists Killing It — Pt I, we share how Allison Cimono of RockLove is killing […]

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Craft shows and jewelry trade shows offer great ways to gain exposure and network with fellow makers, but sometimes your core customers are hanging out somewhere else – at a rock festival or microbrewery, for example. “Some of the best marketing strategies have nothing to do with jewelry trade shows or sales reps,” says Hilary […]

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Want to Reach Your Ideal Customer? Know them. When I helped judge the Halstead grant last year, I was impressed with the responses to the question: “Who is Your Target Customer?” This question is a key component in the application for the Halstead grant and something Hilary Halstead believes is a crucial first step in […]

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