“Some of the best marketing strategies have nothing to do with jewelry trade shows or sales reps,” says Hilary Halstead, whose company gives out the $7,500 Halstead Grant every year (deadline for submissions this year is August 1). Here’s one of a few jewelry artists who successfully mine what Halstead calls “parallel cultural pockets.” Denise […]

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Craft shows and jewelry trade shows offer great ways to gain exposure and network with fellow makers, but sometimes your core customers are hanging out somewhere else — at a rock festival or microbrewery, for example. In Net Profits: 3 Jewelry Artists Killing It — Pt I, we share how Allison Cimono of RockLove is killing […]

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Craft shows and jewelry trade shows offer great ways to gain exposure and network with fellow makers, but sometimes your core customers are hanging out somewhere else – at a rock festival or microbrewery, for example. “Some of the best marketing strategies have nothing to do with jewelry trade shows or sales reps,” says Hilary […]

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Want to Reach Your Ideal Customer? Know them. When I helped judge the Halstead grant last year, I was impressed with the responses to the question: “Who is Your Target Customer?” This question is a key component in the application for the Halstead grant and something Hilary Halstead believes is a crucial first step in […]

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Want to Reach Your Ideal Customer? Know them. Halstead Inc. is currently collecting submissions for the 11th annual Halstead Grant. Winner gets $7,500 and $1,000 in supplies, to be announced in September. Runners-up get cash prizes and publicity. Huge boost for the budding designer/entrepreneur! If you’re in the early stages of launching your jewelry business, […]

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If for your jewelry business you sell your jewelry from a brick-and-mortar store or from your home studio to friends and family, there’s only one kind of sales tax you need to worry about: the one that applies to the location where you live and work. Once you start to sell on the road or […]

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How to Deduct Jewelry Business Trip Expenses

Net Profits: Business-Related Trip Deductions How much you can deduct on a trip that involves some business and some pleasure comes down to the primary purpose of the trip. Mix business with pleasure — I do this almost every time I travel — and deductions can get a little complicated. A little common sense goes […]

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Net Profits If you’re comfortable on camera and like to teach, consider streaming a demonstration on Facebook. If you spend any time on everybody’s favorite social platform, you’ve probably seen announcements in your feed that so-and-so is “now live.” How effective is Facebook video as a promotional tool? “I think it’s incredibly effective for some […]

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  Net Profits: The Invoice I recently asked several small-business advisors what jewelry artists should know when they start to sell their work. We started with common mistakes such as not tracking business expenses and relying too much on personal credit. (See my column in the November 2016 issue of Lapidary Journal Jewelry Artist for […]

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