In marketing, a target persona allows a business to know exactly who they are selling to and what language they should use to achieve this. As a jewelry designer, the same concepts apply to your jewelry business. Here are the steps you can take to create a target persona for your jewelry business. Jewelry Business: […]

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With the new year comes important new marketing trends to pay attention to, so you can advance your jewelry business. This is expected to be a big year, so here are four 2018 marketing trends to note. A Transparent Brand Is King Millennials are big on transparent brands. They love seeing behind-the-scenes photos published online […]

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The holiday season is certainly a busy time of year. As a jewelry business owner, there are even more considerations to maximize this time of year. Here are four holiday marketing tips you can use to make the season more profitable and productive. #1: Coupons and Promotions Help encourage sales by planning strategic coupons and […]

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Taking good photos of your jewelry is critical for anyone who has an online website. But in most cases it’s easier said than done. For a long time, taking quality photos was something I dreaded. That ended when my friend Liz Banman gave me some helpful tips for capturing quality photos for my website. One […]

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Using Google Analytics (GA) is extremely important for jewelry business owners. It can display website visitor’s actions including time on site, purchase information, and where your visitors come from, both geographically and across the Internet. Creating your own UTM codes and viewing that report is a great place to start. If you want to go […]

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Data is a business owner’s best friend and fortunately, tracking data online is easy to do. With the proper program you can see what web pages your audience is viewing, the amount of time they’re spending on your website, and even how they’re getting to your website (social media, email, or direct traffic are just three […]

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Have you ever clicked into an article and noticed that the URL is especially long? That’s because someone has placed a UTM tracking code at the end. I’d like to share how UTM codes can help you and your jewelry business by knowing how your audience interacts with your website and your content. What is […]

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If you have a jewelry business website, having a basic understanding of HTML (hypertext markup language) and code is a great tool to have. HTML provides the building blocks for your website; think of it as the foundation that browsers read to display the website on your computer. What looks like weird characters and abbreviations […]

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SEO (or Search Engine Optimization) is a critical part of any website strategy. From pages to blog post, you want to be sure you’re phrasing your writing in a way that allows your customers to find it. So how do you optimize your content for search engines? Here are SEO optimization tools you can use […]

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In the last ten years, mobile search traffic has skyrocketed. Gone are the days of only considering how your website looks on a desktop device. Today, users are searching for content on the go on their mobile devices, and you need to make sure that your website loads quickly for these users. The Google supported […]

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