Using Google Analytics (GA) is extremely important for jewelry business owners. It can display website visitor’s actions including time on site, purchase information, and where your visitors come from, both geographically and across the Internet. Creating your own UTM codes and viewing that report is a great place to start. If you want to go […]

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Data is a business owner’s best friend and fortunately, tracking data online is easy to do. With the proper program you can see what web pages your audience is viewing, the amount of time they’re spending on your website, and even how they’re getting to your website (social media, email, or direct traffic are just three […]

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Have you ever clicked into an article and noticed that the URL is especially long? That’s because someone has placed a UTM tracking code at the end. I’d like to share how UTM codes can help you and your jewelry business by knowing how your audience interacts with your website and your content. What is […]

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If you have a jewelry business website, having a basic understanding of HTML (hypertext markup language) and code is a great tool to have. HTML provides the building blocks for your website; think of it as the foundation that browsers read to display the website on your computer. What looks like weird characters and abbreviations […]

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SEO (or Search Engine Optimization) is a critical part of any website strategy. From pages to blog post, you want to be sure you’re phrasing your writing in a way that allows your customers to find it. So how do you optimize your content for search engines? Here are SEO optimization tools you can use […]

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In the last ten years, mobile search traffic has skyrocketed. Gone are the days of only considering how your website looks on a desktop device. Today, users are searching for content on the go on their mobile devices, and you need to make sure that your website loads quickly for these users. The Google supported […]

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A Jewelry Designer’s Marketing Abbreviation List The way that customers find information has changed drastically. Now, if someone needs an answer they can “Google it” or find it online. But putting content online doesn’t mean that people are going to find it. To rank, you need to play by the rules to make sure that […]

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Creating a website is one of the most important steps you can take as a business owner. You’ll begin attracting new customers to your business and brand by creating a site that can help drive sales, foot traffic, or bring awareness to your jewelry line. But before you jump right into designing what you think […]

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