Campaign for Wool

Beweave It!

Like to weave with wool? Well, your wool devotion puts you in good company. None other than HRH the Prince of Wales is patron to the Campaign for Wool, a cross-industry initiative convened by Prince Charles to promote ” the natural, sustainable origin and highly technical structure of wool” and the many benefits it offers to the fashion and decor industries and to the planet. 

In honor of Wool Week, London’s legendary Savile Row last week was transformed into a meadow where sheep grazed, while many of the tailors opened their doors and archives to the public. (Check out the slide show and and enjoy a good groan when you discover the truly righteous pun in this article.) 


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