Love Your Little Yarn Shop: Fibre Space
Danielle Romanetti is the owner of the Fibre Space shop and has been knitting since the age of six or so. Originally from Pittsburgh, Pennsylvania, Danielle created Knit-a-Gogo Inc. in October 2006, which offered knitting classes and events in the D.C. metro area. In July 2009, Danielle moved to the next natural step: a full-service little yarn shop called Fibre Space, in Alexandria, Virginia.
What is it like to make it your life’s work to curate craft products and bring them to a passionate audience?
While I was an avid knitter before opening the store, more than anything, I wanted to run my own retail business! It has been incredibly liberating to work for myself. I am also inspired daily by my customers and their projects. There really isn’t anything I would rather be doing than this.
How have the Internet and social media driven or impacted your work?
We were fortunate to open the shop after Ravelry was started. Having this free online community for our industry is everything. The growth of Instagram also has helped us to show our product and inspirations. Because everything that we do is so visual, this platform is the perfect method for communicating with existing and potential customers and for our community to show us what they’ve done with our products.
What does it mean to be a little yarn shop owner in the digital age?
Everything is constantly changing. Where one platform was working well for us five years ago, it may be obsolete now. We also feel increasing pressure to sell online or have a full catalog of our yarn online. I continue to resist selling online. We are first and foremost a community for the local knitter and crocheter. This is more than a transaction through a web store. We like to have a conversation with our customer, assist them in making decisions and really show them all of the options. I want to keep focusing on what we do well: creating community and providing an amazing lineup of unique products.
What do you love most about the industry?
I love to see so many small businesses really take off in the yarn world. It is inspiring to know that small and indie businesses actually dominate our industry! This can’t be said for too many other industries.
What do you want your customers to take away from your work?
I hope that my customers can see the careful planning and extensive work that has gone into this shop — into everything from our inventory plan to our classes to our events. This is not only my passion, but it is also my job. I love it immensely, but it is definitely some work!
If you’re in the Alexandria, Virginia area, be sure to stop by the little yarn shop Fibre Space to find a unique selection of yarns and fibres from independent, local and US-made sources. This selection includes hand-dyed yarns, high-quality natural yarns and more. Use them for knitting, crocheting and spinning. You’ll also love the community that Danielle has created with Fibre Space. Be sure to take advantage of the Fibre Space classes, designer workshops, yarn tastings and movie nights. Not only will you find a helpful staff that’s ready to aid you in choosing your next favorite yarn, you’ll find a whole community of peers in this little yarn shop that will inspire your yarn-based creations and become your newest friends!
Fibre Space also offers a whole slew of other yarn-based services that make their customers keep coming back for more. Stop by the shop for professional knit and crochet help from the knowledgeable staff. They can help with quick fixes and pattern questions at no charge to you! If you’re just starting a new project, our staff can also provide expert help with choosing the right yarn and pattern for you. This personal shopping experience is tailored to knitters and crocheters of all skill levels. Do you have a bunch of unwound yarn that you can’t use? Bring it into Fibre Space and have them wind it on their electronic ball winder. Finally, stop by on Thursdays from 5 to 8 p.m. to stitch at the Fibre Space and get help from our staff.
Header Image Photo Credit: Alumbra Photography