How to Write Your Craft Bio

Whether you’re a crafter who decides to turn their passion into a side biz or full-time endeavor, or you’re a maker who just wants to connect with other makers, writing your artist bio can be a special challenge. You want to be unique and express your personality, but you also want to give yourself credibility amongst your crafty peers. We get it!

We’re sharing some practical tips and examples to help you craft your bio. (Pun totally intended.) We’ll use me, Kerry Bogert, as an example to illustrate do’s and do not’s. 

Tips for Writing Your Craft Bio

#1. Keep it Short and Sweet

Your craft bio should not be your life story nor your full resume. It’s meant to give the reader a taste of who you are and what you do. Save long form bios for the “About Me” page of your website. Your bio should be about 3 to 4 sentences and less than 100 words.

Example of a short and sweet bio: Kerry Bogert is the editor of Interweave Knits magazine and the Content Manager for the Yarn group. When she is not deep in the process of reviewing pages, you can find her admiring yarn between home improvement projects and kayaking.

#2. Be Yourself!

Being a part of the crafting community means you can let your personality shine through in your writing. Skip the corporate bio writing tips that say you need to “be professional” and embrace what makes you stand out from the crowd.

Example of an expressive bio: Kerry Bogert is a lifelong maker with current infatuations for fiber and shiny objects. Her passion for making things with her hands is only matched by her love for her children and well-attenuated stout.

(Confession: I did not write that one myself. A former colleague wrote that about me once and I’ve always loved it.)

#3. Use Keywords

Keywords help others understand what it is you do, and it helps them find you online. And while it might seem obvious, I’ve seen many bios from artists and designers that never mention their craft. So, always be sure to include keywords related to your community.

Example of a bio that is missing keywords: Kerry Bogert really likes to make things. More than a decade ago she turned making things into her job, so now she makes things all the time!   

#4. Don’t Be Afraid to Toot Your Own Horn

If you’ve won awards or been featured in publications, make sure to mention it in your bio. You worked hard to get where you are! And success you’ve achieved should be acknowledged.

Example of a bio that celebrates success: Kerry Bogert is the award-winning author of Totally Twisted, Rustic Wrappings, Crafter’s Market, and other popular craft books. Her one-of-a-kind jewelry designs and unique glass beads have been featured in Artful Blogging, Step-by-Step Wire Jewelry Magazine, Beadwork, and Bead and Button magazines.

#5. Include a Call to Action

Bios 1, 2, and 4 above all do an okay job of saying something about me and what I do, but they all lack a call to action. None of them tell the reader where they can connect with me, where they can buy my products, or what my website is. So, the last tip is to always include a call to action in your bio.

Example of a bio with a call to action: Serial yarn sniffer Kerry Bogert loves to spend her time knitting and crochet when she’s not collaborating the team at Interweave or editing Interweave Knits magazine. She endeavors to never stop learning, buying yarn, or collecting beads. Read her latest articles at Interweave.com.

By following these few steps you’ll be well on your way to crafting an unforgettable bio! Take a few moments to follow these tips and write your craft bio in the comments below.

Originally published 8/10/2022. Updated 8/18/2023.

Serial yarn sniffer Kerry Bogert loves to spend her time knitting when she’s not collaborating with the team at Interweave or editing Interweave Knits magazine. Her passion for making things with her hands is only matched by her love for her children and a well-attenuated stout. Kerry endeavors to never stop learning, buying yarn, or collecting beads. Read her latest articles at Interweave.com.