Have You Ever Thought About Knitting for a Living?
Have you ever thought about making your craft a professional gig? A lot of knitters and crocheters have found ways to leverage their passion and expertise into business–whether it be as designers, yarn-makers or dyers, bag and tool manufacturers, sales reps, shop owners, technical editors, et cetera. Designer Sarah Wilson has made knitting her living in a couple ways: she is a knitwear designer and she sells craft products through her Etsy store. You may know Sarah as The Sexy Knitter, the brandname she has styled herself with–a fitting one as she advocates for custom fit and flattering knitwear for all women. Sarah has hosted a webinar in the past for us on setting up and running an Etsy store, and she'll be hosting a new webinar on using social media to promote Etsy stores, and all kinds of businesses, for that matter. She tells us a bit about these programs and herself below.
Hi, I’m Sarah Wilson – knitwear designer, Etsy shop owner, and social media nut! In 2011, I opened an Etsy shop where I began selling my original product, The Knitter’s Tool Tins (everything you need in your knitting bag in one tiny tin – they’re super handy). Since 2011, I’ve expanded my shop to include my original knitting patterns, affordable stitch marker sets, Sexy Knitter logo items, project bags, and many other notions for hand knitters. Oh, and I’ve logged over 3,800 sales.
So, how did I do it, and more importantly, how can you do it, too? In my first Interweave webinar, “Sell Your Knitting Projects on Etsy”, I take you step-by-step through the entire process, from setting up your very own Etsy shop to how to make your product stand out in an incredibly saturated marketplace (hint: it’s “Be unique!”). It’s been a lot of fun to watch all the new shops popping up in my feed, and one of the perks of that webinar is that I share a link which gives you your first 40 listings for free when you open up a new shop. I love watching all the ladies’ creativity! My own Etsy shop has enabled me to fully support myself through working at home, and I’m always excited to share that with others.
My next webinar in the series is all about using social media to boost sales. While we’re pitching this course as a follow-up to my Etsy course, it’s most definitely an issue that affects all business, whether online or brick-and-mortar. Social media has become an integral part of success in business, and yet it can be intimidating, even daunting. In “Using Social Media to Boost Your Etsy Shop Sales”, I’ll be covering how to determine the difference in content between Facebook, Instagram, and Twitter, and how you can effectively use these platforms to promote your own business and interact with your customers (including ideas for running promotions to gain new followers and increase sales.) In addition, I’ll also show you how to link these sites together for easy cross-posting, so you don’t have to spend time posting the same thing on 3 different platforms. As overwhelming as it might be for someone just joining the social media world, my #1 tip is just to remember that it’s meant to be social! Interact with your customers. Respond to them when they’re interacting with you! Make comments, use that “like” button, and take a peek at your customers’ feeds to make sure you’re keeping up with their interests and needs. They’ll appreciate you for it, and before you know it, you’ll be growing your following and your business.
Sarah Wilson is a social media butterfly. Find her around the web at:
Interweave readers can receive 15% off any purchase in Sarah’s Etsy shop now through October 31st by using the coupon code “Interweave” during checkout.