Behind the Scenes at Interweave Crochet

A note from Kathleen: I love a look behind the curtain. It's so fun to see what goes on behind the scenes of … pretty much anything! Today we're giving you peek at what happened during the photo shoot for the summer issue of Interweave Crochet.

Here's assistant editor Toni Rexroat to give you the guided tour!

Charlotte Skirt
Charlotte Skirt by Doris Chan next to a
mural in downtown Loveland.
  At Interweave Crochet, we like to tell a story, a story that is shaped throughout the process—from selecting submissions, to photographing the projects, to choosing names for the projects.

A large part of each story is the photo shoot, which allows us to transport you into our story.

The first step for a photo shoot is choosing a location. Our editor Marcy Smith spends a few days with our photographer before the shoot scouting possible locations, which will include a nearby staging area where we can do hair, makeup, and wardrobe changes.

The Summer 2010 photo shoot took place in the blocks around the Interweave home office in downtown Loveland, Colorado.

Noontide Tee Mirth Sweater  Cool Wave Shawl
Trying a new angle
Testing for color while protecting the model's feet from a cold bench.  Model stand-in
Once a general location has been chosen, sites are selected for specific shots. While the make-up artist is styling the model's hair and make-up, the stylist selects clothing to showcase the next garment. And the rest of the team checks out just the right backdrop for the crochet project.

Frequently team members become "stunt" models, testing a variety of poses and backdrops. Maybe we’ll have a model pose on a bench or lean on a railing? We work to frame the shot that conveys the story, trying, for instance, an angle that transforms a downtown staircase into something that looks more like the railing of a cruise ship.

Can't you just see the Noontide Tee on a cruise ship or tropical location, the Marilyn Twin Set at a backyard party, or the Midsummer Night's Shawl on the streets of Spain?
Noontide Tee Marilyn Twinset Midsummer Night's Shawl
Noontide Tee by Deb Burger    Marilyn Twin Set by Sarah Barbour   Midsummer Night's Shawl by
Lisa Naskrent

An important part of the visual story of a garment is the wardrobe styling.

We begin with the crocheted garment being highlighted. Where do we see the garment being worn? What colors and fabrics will help the crochet shine? Will the addition of a scarf, necklace, or pair of earrings complete the outfit or distract from the beauty of the crochet?

Sometimes the perfect outfit just jumps out at us, and sometimes we have to try three or four options, as we did with the Cowslip Skirt.

Cowslip Skirt by Bonnie Paul  
Cowslip Skirt Cowslip Skirt Cowslip Skirt
Our model tries out different looks in our staging area before we select a final garment for the shoot.
As you leaf through your issue of Interweave Crochet Summer 2010 pick your favorite projects (or if you haven't gotten yours yet check out the preview). Then enjoy the journey as your garment progresses from yarn ball to finished project. Tell your own story by posting pictures of your garment in the member photo gallery on—we can't wait to see your own styling and backdrop!

May your crochet story be full of wonderful adventures,

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