What's Your Social Strategy? Get Expert Advice on How to Build Your Jewelry Brand with Social Media

If you've seen Cathleen McCarthy's "Net Profits" jewelry business blogs on Jewelry Making Daily, you already know that she's a wealth of information and on the ball when it comes to innovative ways to promote and sell your jewelry, online and in stores, as well as how to build your brand overall. She is particularly knowledgeable about social media and using it to increase your sales in a variety of ways, on a variety of platforms.

But wouldn't it be nice to ask her your own particular questions, to get expert advice on the little things that have been bugging you or that you've been wondering about while selling your handmade jewelry? Here's your chance!

Social Strategy: How to Build Your Jewelry Brand Using Social Media live web seminar

Social Strategy: How to Build Your Jewelry Brand with Social Media

LIVE webinar with Cathleen McCarthy

Wednesday, March 18, 2015 at 1pm ET

There have never been more ways to promote your brand and sell your jewelry than there are today. That's great news, right? But it's also confusing at times and pretty overwhelming, especially if you're new to the scene. You can end up spending more time figuring them out, deciding which is best for your brand, and learning how to use each one than actually making jewelry–and no one wants that!

Cathleen has done the legwork for you. Join her for Social Strategy: How to Build Your Jewelry Brand with Social Media and learn what the best social media platforms are for you and your brand–plus tips on how to use them to your advantage. Learn about Pinterest, Facebook, Twitter, and Instagram, the hottest, largest, and fastest-growing social media platforms, and how to create posts on each that will go viral and reach the most potential customers–in only 15 minutes a day!

In this web seminar, you will also learn:

  • How to compose Tweets, Pinboards, Facebook and Instagram posts that go viral and attract the right kind of attention.
  • Tips for building your visual brand across multiple platforms in 15 minutes a day max.
  • How to title and tag photos so everything pinned or shared from your site or shop leads back to you.
  • Proper use of tags and hashtags to start conversations and get on the right radars.
  • How to sync your social media and online presence to maximize exposure.
  • Spinning your posts to take advantage of each platform's unique strengths.
  • Developing online relationships with your peers, retailers and media.
  • and more!

"This web seminar will leave you with a better understanding of each platform, how they work individually and together, how to use your own creative spirit to get maximum impact from each-and how to have fun in the process," Cathleen says. Reserve your spot today!

Can't make the live event? Don't worry! Your registration comes with access to the archived version of the program and the materials for one year. You do not have to attend the live event to get a recording of the presentation. And as with all Jewelry Making Daily web seminars, no question goes unanswered. Attendees have the ability to ask questions during the live event which will be answered after the presentation.

About the Instructor

Cathleen McCarthy has written about jewelry design and retail for dozens of magazines and newspapers, including Art & Antiques, Town & Country, Elle Décor, Ornament, JCK, Washington Post and Wall Street Journal. She was editor of the jewelry trade magazine Accent and co-founder of the Gem Artists of North America (GANA). Now she helps jewelry artists and web startups market their brands online. You can read her tips on social media marketing in Net Profits, her column for Lapidary Journal Jewelry Artist and Jewelry Making Daily, and on her own site, The Jewelry Loupe.

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