Twitter on the Road

by Cathleen McCarthy

If you're out and about and spot something that might interest your followers, consider using your iPhone (or other portable device) to tweet live. In February, I tweeted my impressions of the Wittelsbach-Graff diamond from the press preview, when the diamond went on display at the Smithsonian. A couple weeks later, I posted pictures and impressions of the Tucson gem shows on Twitter from a bench in the convention center and in the sunshine outside a hotel.

I did all this on my iPhone, using Tweetie and Twitpic. Tweetie cost $2.99; Twitpic is free. Others prefer HootSuite and Twitterrific, both free. If you want to improve the quality of your iPhone pictures — and add zoom — I recommend the free Camera Genius app.

Don't forget to add hashtags when you're tweeting from a big event. Adding # to a word is easy, even on an iPhone keypad. By making my live tweets search-friendly, I picked up followers from the Smithsonian and retweets from the gem show organizers and Tucson visitors bureau.

Once you have the necessary applications on your iPhone, you can post a live tweet in minutes. It's fun and keeps things interesting, for your jewelry business and your followers.

NET PROFITS appears regularly in Lapidary Journal Jewelry Artist. Learn more about using Twitter to sell your jewelry online in "Twitter Basics," August, 2010.

CATHLEEN MCCARTHY is a freelance writer specializing in design, travel and business. Her stories have appeared in Town & Country, AmericanStyle, Art & Antiques, Washington Post, and her own site, The Jewelry Loupe. She has written for Lapidary Journal Jewelry Artist since 1992.

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