The Holidays Are Coming! The Holidays Are Coming! Are You Ready?
You've seen her "Net Profits" blogs on Jewelry Making Daily and likely read her "Net Profits" column in Lapidary Journal Jewelry Artist magazine. Now jewelry business expert Cathleen McCarthy is sharing her wisdom in an exclusive live web seminar to help us get ready to sell lots of jewelry this holiday season. More on that below–but first, get to know a little about Cathleen and why she's so perfect to host this webinar.
Where are you from originally, and where do you currently live? I live in Philadelphia now. We moved around a lot when I was growing up. I've lived on both coasts and lots of places in between, so I never know what to say when someone says, "Where are you from?"
What's your day job? I make my living as a self-employed writer, editor and blog developer specializing in jewelry.
How and when did you start writing about jewelry? In the early '90s. I was editor of a jewelry trade magazine. After that, I began freelancing for Lapidary Journal and JCK, and eventually ended up writing about jewelry and retail for Town & Country, Art & Antiques, Ornament, AmericanStyle, and many other consumer magazines. I've published hundreds of articles since then, and contributed to a few books. I write a lot about small business, design and travel, but my sweet spot is studio craft (especially jewelry) and creative entrepreneurs. In 2009, I launched my blog, The Jewelry Loupe, and that's become the core of my business, in many unexpected ways.
What is your specialty? Digging up a story! I'm an old hand at that. I have a degree in journalism and have been a working reporter since I was 15. Most of what I do, even online, is classic magazine journalism – I pull my information from those in the field – but I love the interactive quality the web brings. Like the artists I address, I run a business full-time and have had to learn to manage my time and market my brand. I just happen to know a lot about the jewelry business after two decades of being immersed in it.
What other creative pursuits do you enjoy? I did travel photography and art photography for a while, printing in the darkroom and showing at local galleries, but got away from that after the transition to digital. I work on the computer all day. I don't want to make art there.
I love art, nature, and travel and am happiest when I can combine all three. I've been all over the world and met a lot of fascinating people, through my work and adventures (often the same thing). I've also been doing yoga since way before it was cool.
What has been your favorite project recently? My own blog, TheJewelryLoupe.com. I've developed and edited jewelry blogs for clients as well and that's kind of fun, but I like to be free to experiment.
How has blogging and/or owning a business influenced your process? Blogging helped teach me to produce content that works on the web – which is different from print media – and how to market a brand on social media. That's been valuable in a lot of ways.
What do you listen to when you work? Instrumental music of all kinds. I can't listen to anything with lyrics when I'm writing. The words distract me!
Cathleen knows her stuff when it comes to selling jewelry–and she's willing to share it with you in her latest live web seminar, "Holiday Selling: How to Maximize Sales and Keep Up With Demand" on Wednesday, September 10, 2014, at 1pm ET.
You already know that unique, handmade jewelry makes a perfect gift, especially during the holidays–for teachers, hostesses, caregivers, coworkers, family and friends. No wonder fourth quarter is prime selling season for jewelry makers and retailers! But most of us have a lot going on this time of year, too. How can you take advantage of the peak demand for your jewelry and still have time for holiday fun? Cathleen will show you how to get ahead of the holiday rush so you can still have a holiday! Register now to save your spot.
Each registration comes with access to the archived version of the event as well as any handouts referenced during the presentation. You do not have to attend the live event to get the recording of the presentation or the handouts, so don't miss out if you can't join us for the live event.
As in all Jewelry Making Daily web seminars, no question goes unanswered. Attendees have the ability to chat with the instructor during the live event and ask questions. Then you'll receive a copy of the web seminar presentation in an e-mail that goes out one week after the live event, and any questions that we didn't get to during the live event will be answered in the E-mail you receive. So one way or another, you'll learn to boost your holiday sales and make a success of your jewelry business this holiday season. See you there!