How to Take Jewelry Photos Well and Improve Your Jewelry Business Website

Taking good photos of your jewelry is critical for anyone who has an online website. But in most cases it’s easier said than done. For a long time, taking quality photos was something I dreaded. That ended when my friend Liz Banman gave me some helpful tips for capturing quality photos for my website. One of the most important ingredients of taking great photos is lighting. Here are five of Liz’s tips for how to take jewelry photos:

1: Natural Light

Lighting is critical for your jewelry. Depending on the time of day, natural light can be strong enough to fully illuminate the details of your jewelry designs. If you’re going to use natural light, Liz suggested positioning the jewelry so that the light comes from your back: at this positioning the light can correctly illuminate the details without casting an unnatural glow.

If you’re going to use natural light just remember to avoid putting your jewelry in the direct sunlight.

2: Block the Light

Sometimes you can have too much of a good thing, and this can be true with light. If you are noticing the image is too bright, remember that you can block so there’s less in the final photograph. Find a piece of cardboard or draw a blind so that less light comes in. And don’t be afraid to play with angles so you can find the right lighting for your photo.

How to Take Jewelry Photos Well

3: Proper Positioning

To ensure the most successful photo possible, make sure you’re displaying your jewelry in a way that is as natural as possible. This means that you won’t want to have earrings lying flat; figure out a way to hang them or position the ear hooks so they look nice.

The same rule applies with necklaces and bracelets. Make sure beads are facing the same way, that you have no parts hanging in strange ways, and that all fronts are facing forward.

4: Backgrounds

Select a neutral color for the best results. So if possible, find a single color that appropriately contrasts your jewelry design. Personally, I opt for black or white (sometimes cream) as my defaults. They tend to show off my jewelry details the best.

If you are going to use a pattern, just remember that patterns and colors could take away from the jewelry.

5: Consistency is Key

One great general tip Liz shared was that you want your photos to be consistent so make sure that you keep track of how you take the photos. This information can include the time of day, if you use a certain lamp, what wattage of light bulb, and other specific details. This will help you remember what to mimic the next time you sit down to take photos of your jewelry.

I hope these tips have helped you learn how to take jewelry photos fit for any online website. Do you have any jewelry photography tips worth sharing? Leave them in the comments below!

Ashley Lauwereins is a marketing professional by day and a jewelry designer for her own business Fifth Essence Jewelry by night. She resides in Colorado where she also enjoys hiking, running, and drinking craft beer.


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