Studio Notes: 2018 Jewelry Trend Forecast for You
If you live where I live, the 2018 trend forecast calls for snow. If you make jewelry, the JCK trend forecast calls for a flurry of millennials. JCK’s Victoria Gomelsky interviewed big thinkers in the fine jewelry industry to come up with her 2018 outlook. I’ve reinterpreted JCK’s findings for us studio jewelers.
ABOVE IMAGE: Natascha Schenk for Diamonds In Glass has developed small diamonds enrobed in 8mm clear glass balls for jewelry. Although you can’t make these at home, they are worth studying. Not only do you get a hi-tech pendant, you also buy an experience — the pendant changes as you move. And yes, they would go with a tattoo.
- Think “opportunities” rather than “challenges” this year. Fashionable jewelry pieces at entry-level or affordable prices could be the way to attract younger buyers to your work.
- Embrace integrity. Consider using products in your work that are recycled, sustainable or man-made, such as Nano gems. Think about social responsibility. In a pinch, start with the golden rule: treat others as you’d like to be treated.
- People are looking for security and stability after a rocky 2017. Can you make these ideas relevant in your own jewelry? In your own thinking?
- Learn more about current clothing fashions. This way, you may be able to provide a bit more help, especially when women are buying your jewelry for themselves.
- Does your jewelry go with a tattoo? This idea could make you think differently about your work. More and more people are getting inked, and represent a whole body of future buyers. (Gomelsky got this gem from Pam Danziger of Unity Marketing.)
- As a studio jeweler, you actually have a better chance to connect with millennial buyers than a fine jewelry store does. Especially if you consider the bulleted items above.
Learn more in the original article here: JCK Online
Betsy Lehndorff has been writing for Lapidary Journal Jewelry Artist since 2010. Her story on Colorado diamonds appears in the September-October issue and she will be writing about her experience in Kate Wolf’s class in 2018, along with her grant-writing adventures as a silversmith. You can reach her at firstname.lastname@example.org.