Studio Notes on Jewelry Business: Christmas in July

Happy July 4th, a time to celebrate “the rocket’s red glare” with hot dogs and fireworks. It’s also a time to remember that holiday shows are just a few months away. Is your jewelry business ready?

If you want to sell your jewelry for the first time, check out local events. Your community art center, hospital, church or chamber of commerce may have annual holiday bazaars. Same for your employer or perhaps an organization that you are a member of. These shows are usually indoors and require a table, a couple of chairs and your handmade merchandise tagged with prices. It’s a great way to learn the ropes of having a jewelry business, get feedback on your jewelry, and meet other artisans.

Call for Entries jewelry business

However, if you’ve got sales experience with your jewelry business, a booth set up, and credit card system, check out Call For Entry and Zapplication, two websites that seasoned jewelry business professionals use to jury into bigger shows.

TIP: Since there is substantially more investment to make, visit a show a year in advance before applying so you can see if promotors are capable of delivering a craft buying audience.

When you sign up online (it’s free), you can load a selection of your professional jewelry images into their system. Regular emails tell you what is happening and where. See something you like or are familiar with? Submit your jewelry business information and images in a couple clicks and pay online with a credit card or PayPal. Call for Entry, aka CaFE, focuses on museum, art center, and gallery events indoors, as well as competitions and fellowships. Zapplication covers the great outdoors.

These systems are so popular with promoters, the emails run pages. To save time, try an old-fashioned keyword search.  When you open the email to see all of the announcements, hit the control key and the letter “F” (Ctrl F) and type the word “holidays” or similar words in the search box that appears.

Meanwhile, stay cool.

Betsy Lehndorff has been writing for Lapidary Journal Jewelry Artist since 2010. You can reach her at

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