Sneak Peek: Create Jewelry Displays that Stop Customers in Their Tracks

When I previewed Betsy Lehndorff's presentation for her live web seminar, Jewelry Displays that Stop Shoppers in Their Tracks!, the very first photo was a real eye-opener for me. I thought I had a pretty good idea of what a successful jewelry display looked like–but I was so wrong! I thought I had a pretty good idea of what a successful jewelry display looked like–but I was wrong! Now I have to wonder how much great jewelry I have overlooked in all the clutter. 

Jewelry Displays that Stop Shoppers in Their Tracks!

Live Web Seminar with Betsy Lehndorff

Back by popular demand on

Wednesday, March 25, 2015, at 1pm ET

Everyone knows that beautiful displays help attract people to your jewelry, but those same beautiful displays can be a detractor that clutters up a potential customer's view. That's where backgrounds are important, as Betsy shows in her very first presentation photo. Betsy's webinar will help you see your work and your jewelry displays from the potential customer's point of view–and help turn passersby into potential buyers who come into your booth and actually see your jewelry.

how you see your jewelry, how your customer sees your jewelry

Betsy shares clear, valuable, doable tips on lighting, backgrounds, elevating displays, removing visual clutter, and more. With specific examples and guidelines, you'll learn how to get your jewelry noticed, wherever it is being sold–at art and craft shows, trade shows, co-op galleries, and other selling venues.

Give your jewelry business a chance! Your jewelry won't be bought if it can't be seen. Make sure potential customers see your work with tips and advice you learn from Betsy in her webinar, Jewelry Displays that Stop Shoppers in Their Tracks! It's back by popular demand! Join us Wednesday, March 25, 2015, at 1pm ET–or register now and enjoy the recorded version later, if you can't join us live.

Betsy Lehndorff  

About Betsy

Betsy Lehndorff has been writing popular step-by-step articles for Lapidary Journal Jewelry Artist since 2010 and is a longtime design reporter. Betsy has been a silversmith since 2008 and shows her work at several cooperative art galleries and craft fairs during the year, including the Vail Farmer's Market and Art Show and the Ann Arbor Art Fair. Her jewelry has also appeared in retail shops and galleries in Northeast Michigan, where she lives. In her career, she has worked in retail, setting up merchandise and jewelry displays, and also has been a design reporter for a major daily newspaper.

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