Lisa Mele’s turquoise necklace with gold vermeil bullets / Photo: Azur Mele

JEWELRY Jewelry photography jmd 4 min read

How to Photograph Jewelry in a Better Light: Tips from Professional Photographer Azur Mele

How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele
Join us at Maker Festivals Colorado, the ultimate crafting extravaganza in Loveland from April 10-13, 2024, where the beloved Yarn Fest evolves with an exciting addition of beads and jewelry artists!

Update: Recent events surrounding the Cononavirus pandemic have affected nearly every part of our lives. One result is the shift to online sales, and if you’re a jewelry artist, now more than ever, it’s important to have top-quality images. Good photos are essential to selling your work, but it doesn’t have to be difficult or costly to get them. Read on to see how a piece of paper can help you take professional-quality images, plus other tips from a pro.

When you photograph your jewelry, you really need to put it in the best light possible!

“It’s all about the light,” says professional photographer Azur Mele, who specializes in jewelry, gems, and minerals. It’s what everyone figures out very quickly when photographing almost anything, but jewelry especially. What those of us who aren’t professional photographers don’t figure out so quickly is how to get the light right.

ABOVE: Lisa Mele’s turquoise necklace with gold vermeil bullets; Photo: Azur Mele

Getting the light perfect for what you’re shooting and how you want it to look is an ambitious goal. My thinking is shoot for the stars, sure, but embrace something more approachable than perfection. Fortunately, there are things you don’t have to be a pro to accomplish that will improve your lighting and your jewelry photographs significantly.

How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele
Tahitian pearl with diamonds and sapphire, pendant by Lisa Mele; Photo: Azur Mele

Only Good Photos Help You Sell Your Jewelry

If you sell your jewelry or are thinking about selling it, you know that good photographs of it aren’t a matter of choice. They’re essential, no matter where you expect them to be seen.

Do you have an Etsy shop? You need good photos. If your marketing plans include Instagram, Pinterest, Facebook or other social sites, you need good photos. Are you working on your own ecommerce site? Just want to add some high-profile visibility to your craft show booth?

What do you need? Good photos!

How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele
Get more attention with an unusual composition, such as this azurite cabochon against a flower and their reflection; Azurz Rocks and Minerals / Photo: Azur Mele

So learn how to take them from a pro. Here’s a quick tutorial from Azur on using a cone to help manipulate your light and how best to shoot with it, which first appeared in Lapidary Journal Jewelry Artist. Best of all, in her demo she uses a light source we all have easy access to at least some of the time: the daylight right from your window.

Easy Jewelry Photography: How to Shoot Rings and Earrings

By Azur Mele / Photos: Azur Mele

Anyone who makes and sells jewelry knows how hard it can be to take professional-looking photos of your pieces. And good images are vital to presenting your jewelry for sale. But getting your images just right can be very difficult if you’re an amateur photographer. Shooting rings and earrings can be particularly hard. But here is a simple method for getting great shots every time.

How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele

SUPPLIES
• 1 sheet of slightly transparent paper that’s thicker than tracing paper (available at Michael’s and other craft stores)
• 2+ sheets of smooth clean paper such as fine art Bristol paper (available at art supply stores)
• Tape

Set Up the Cone and Camera

Photo 1 Use the slightly transparent paper and tape and make a cone with a small top and large base.
How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele

Photo 2 Set up your scene in front of a window with good natural light. Place one sheet of the opaque white paper as the “floor.”
How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele

Photo 3 Place your cone with the large opening facing you so it is back-lit by the window. The cone will soften the light and wrap white around your pieces. Set up your camera on a tripod. Lower your camera so you are level with the piece you are photographing.
How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele

Adjust the cone so you see the white reflections of the paper on the rings. If you see black areas on the rings, make the cone tighter so there is more white wrapping. The further in front of the rings the paper comes, the cleaner the metal will look. Adjust your camera’s setting for your available light, creating the best exposure for the rings.

Shoot Rings

Photo 4 This is a view of a rings setup from the camera angle. Make sure to use a tripod. Your available light will most likely be low, so you will need to be able to have your camera steady and still, which will let you use a very slow shutter speed.
How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele

Photo 5 Here’s an image of the setup without the cone. Take your photos. If you want to blow out your background and create a composite shot in Photoshop, be careful not to move the camera.
How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele

Photo 6 Take two separate shots. Use the cone with the following settings: 70MM; ISO 100; 1/50 sec @ f 5.6. Then take a shot using the following settings: 50MM; ISO100; 1/15 sec @ f/ 5.6.
How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele

Photo 7 Here’s the composite final image — with a little Photoshop magic.
How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele

Shoot Earrings

Photo 8 For earrings, I use string and tape a small section of string on the inside of the cone to create a place to hang the earrings. Once you have fought the earrings into position — not the easiest task! — set your camera on the tripod.
How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele

Photo 9 Adjust the cone so you see the white reflection wrapping onto the earrings. If you see black areas on the metal, make the cone tighter so there is more wrap.
How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele

Photo 10 I used these settings: 50MM; ISO100; 1/200 sec @ f/ 2.8. Here’s the final image after some adjustment with Photoshop.
How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele


AZUR MELE is a professional photographer from Arizona with a BFA from the Rhode Island School of Design. She left the desert to pursue a career in fashion and jewelry-oriented photography. She now resides in Rhode Island with her husband, Jesse, and their children. See more of her work at http://www.azurmele.com/

How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele
Nothing wrong with showing a sense of humor in your photographs. Here’s a “Mohawk” composed of a slice of lime and a cabochon of gaspeite! Photo: Azur Mele

You can find out much more about photographing your jewelry from Azur in her first video, Jewelry Photography Basics: How to Shoot Jewelry and Gemstones in Natural Light.

Show Jewelry as It’s Meant to Be Seen

Why stop there? Jewelry is meant to be worn – on the human body, against cloth or skin, hanging, dangling, spinning, or lying flat. Jewelry photographed on someone shows how it looks in “real life” – not just in a case or on a display form. Photographing jewelry on a person also presents its own challenges, which Azur addresses in her second video, How to Photograph Jewelry and Gemstones on Models in Natural Light.
How to Photograph Your Jewelry in a Better Light: Tips from Professional Photographer Azur Mele

– Merle White

For more with Azur, read this Q&A: Gem and Jewelry Photography: Professional Tips and Advice for Taking Professional-Quality Jewelry Photos.


  • How to Photograph Your Jewelry: Beyond the Basics Online Workshop with Jim Lawson

    $24.99

  • How to Photograph Your Jewelry Online Workshop with Jim Lawson

    $24.99

  • How to Photograph Jewelry and Gemstones on Models in Natural Light Video Download

    $24.99

  • Jewelry Photography Basics: How to Shoot Jewelry and Gemstones in Natural Light Video Download

    $24.99

  • How to Photograph Your Jewelry: Beyond the Basics Video Download

    $24.99

  • Shoot, Share, Sell: How to Get the Best Jewelry Photos from Your Smartphone Video Download

    $24.99

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  • 100 Member Exclusive Projects ($800+​ value)​​​
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(Limited Time Offer)​

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  • 250+ Projects – Fresh for Each Season ($1,400 value)​
  • 100 Member Exclusive Projects ($500 value)​​​
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