Net Profits: 3 Jewelry Artists Killing It — Off the Grid, Pt III
“Some of the best marketing strategies have nothing to do with jewelry trade shows or sales reps,” says Hilary Halstead, whose company gives out the $7,500 Halstead Grant every year (deadline for submissions this year is August 1).
Here’s one of a few jewelry artists who successfully mine what Halstead calls “parallel cultural pockets.”
Denise Harrison of Sterling Echoes in Bend, OR, was a Halstead finalist in 2010 and 2011. She shows at several arts festivals but has also had success selling her “Beer Speak” line at beer events. Made from sterling silver, the line features abstract patterns based on photos of beer foam, simple geometric etched forms. They could just as easily be sea foam, but Harrison markets to fellow beer enthusiasts.
“This is what she and her husband do when they travel. They love beer. They seek it out,” Halstead says. Denise sells her jewelry at not only at arts festivals but also beer trade shows and events. “People love her stuff, because they love beer and she loves beer. And she could not be more authentic about it, because this is her passion alongside the jewelry.”
Did you miss Part I and Part II of this series? Here are quick links to:
Net Profits: 3 Jewelry Artists Killing It — Off the Grid, Pt I
Net Profits: 3 Jewelry Artists Killing It — Off the Grid, Pt II
PHOTOS: COURTESY STERLING ECHOES
NET PROFITS is a regular feature about using the Internet for jewelry selling of special interest to those with a home-based jewelry business that appears in Lapidary Journal Jewelry Artist. Learn more in “Mining Your Niche,” August 2017.
CATHLEEN MCCARTHY has written about jewelry and business for Town & Country, Art & Antiques, Washington Post, and her own site, The Jewelry Loupe. Follow her on Facebook, Instagram, Twitter, and Pinterest.
Get more Net Profits in every issue of Lapidary Journal Jewelry Artist