Jewelry Business: Get Organized for Holiday Jewelry Sales
by Cathleen McCarthy
Most people might not be thinking about holiday shopping yet, but makers and sellers of jewelry are busy getting ready for when customers do. This time of year, it’s not so much about creating new designs as ramping up production and getting organized so you can turn things around fast.
Not just jewelry-making supplies, but packaging as well. Now is the time to order boxes, tissue, and note cards. Pick up paper packing tape and mailing labels; have everything where you need it so you’re ready to ship fast.
Jewelry artist Beth Cyr hired a professional organizer last year to get all her supplies in order, including shipping supplies. This lovely closet is the result. If you look closely, you can see she has boxes of various sizes all lined up, mailing envelopes, plastic wrap, tissue, forms–everything she knows she needs to get her jewelry boxed up, labeled, and ready to ship. I’m sure the organizer helped her organize her jewelry supplies as well. Beth buys her paper supplies from Paper Mart.
Log Important Deadlines
Jewelry designer Danielle Miller recommends setting up a detailed calendar early in the season, then adding to it as necessary. In “the analogue days,” she says, she wrote all her order due dates, show application deadlines, sales tax return due dates, etc., on her calendar. “Now,” she says, “I love my iCal!”
I’m a fan of iCal, too, although you may have your own app for that if you don’t have a Mac. I confess I’ve become completely dependent on iCal for every kind of deadline, from work-related appointments to errands, doctor’s appointments, and social events. I color-code them accordingly and sync my iCal to my iPhone and iPad so some device will beep at me and flash a reminder at the appropriate time. Sometimes I wonder how I ever managed without a calendar that sets off alarms.
Like Danielle, I like that I can program it to alert me at specific times–30 minutes before or two weeks before, whatever time I think I’ll need. When the alert beeps, a message pops up. So when I plug in an event or deadline, I make sure it contains any details I’ll need to complete the job–names, web links, phone numbers, mailing address–so I don’t have to go hunting.
At times like the busy holiday season, having a system like this in place not only can keep you from missing key deadlines, it can save you many a frantic last-minute search when those deadlines suddenly loom.
Get Ready to Crank It Out
Danielle’s other tip for the holidays: “Drink lots of coffee!”
Once you’re organized and ready to sell lots of jewelry, you’ve got to make it happen! Learn how to sell jewelry from online sites like Etsy, from your own website or blog, in homes, and in local shops with our Where to Sell Your Work Webinar Bundle. From four jewelry business experts, you’ll learn how to set up an Etsy shop and your own website as well as how to approach local shops and boutiques about selling your work–even how to host a jewelry selling party at home. These on-demand webinars allow you to learn expert tips and best practices for selling your handmade jewelry and boosting your jewelry business–all from the comfort of your own couch! Grab your bundle now and start improving your jewelry business in minutes.
Want more info? Cathleen knows her stuff when it comes to selling jewelry–and she’s willing to share it with you in her on-demand web seminar, “Holiday Selling: How to Maximize Sales and Keep Up With Demand.”
NET PROFITS is a regular feature about using the Internet for jewelry selling of special interest to those with a home-based jewelry business that appears in Lapidary Journal Jewelry Artist. Learn more in “Gearing Up for the Holidays,” September October 2014.