Jewelry Business: Email Design Tips to Help Your Campaigns Stand Out

Email remains the best way to communicate with your jewelry business customers, but it is also one of the most competitive promotion spaces. So how do you capture your audience’s attention with all this competition? Start with a clearly designed email campaign.

Here’s a list of eight email design tips you can use to help your jewelry business email promotions stand out and be as clear as possible.

Marketing Your Jewelry Business: Email Tips

1. Alignment

Proper alignment adds purpose and a sense of organization to your message. In many ways, the alignment is the scaffolding for your email. If the elements don’t line up, your audience could be distracted or confused on what action to take.

2. Proximity

Proximity between elements creates a relationship and group of ideas. Grouping these similar ideas and messages together makes it easier for the reader to get the full message about your jewelry business.

Drive action from your audience by considering both the proper alignment and proximity in your design.

jewelry photography with Jim Lawson

Master jewelry photography with expert help from Jim Lawson.

3. Imagery

Include images to support your call to action and message. But remember that 43% of Gmail emails are viewed with the images turned off. Make sure your image is being read by your full audience by incorporating alt text into your email design. This will help support the information you are trying to relay in your image for those who have their images turned off.

4. White Space

White space doesn’t have to be white. It really refers to the blank space around each element in your email. White space adds breathing room and increases comprehension up to 20%. Use this effectively to help different elements like buttons, headlines, images, and offers stand out in your jewelry business communications.

5. Emphasis

If you have an important point or action to share about your jewelry business, help it stand out by adding emphasis. Do this by adding bold, making the font size larger, or changing the color. Just make sure you don’t overemphasize within your email, because then nothing will stand out.

6. Color

Color is important; it can help add emphasis to your message and help you convey a tone in your communication. That being said, don’t go too color crazy. Ensure that your colorful elements complement one another and don’t detract from your message.

7. Fonts

Select the right font for your message. Consider the tone you want to set and make sure it’s legible by your audience. There is a place for fun font choice, but a jewelry business email may not be the best place. Remember that a growing number of people are reading email on a variety of devices and screen sizes.

8. Hierarchy

It’s a common trend that most of your customers will only skim your email. For this reason, it’s important to organize your content in a way that the meaning and action are crystal clear. Successful email designers use hierarchy to influence user behavior, convince subscribers to click, set expectations, and enhance comprehension.

Use these jewelry business email design tips to help your promotions stand out from others. What other design tips do you use to help your jewelry business promotions stand out? Share them below!


Ashley Lauwereins is a marketing professional by day and a jewelry designer for her own business Fifth Essence Jewelry by night. She resides in Colorado, where she also enjoys hiking, running, and drinking craft beer.

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