Jewelry Business: 3 Ways for Jewelry Artists to Get More from Pinterest
Pinterest is the hottest new share site and jewelry is particularly popular. Here are a few ways to take advantage of the 11 million visits (mostly by women) this peer-sourced virtual pinboard is attracting each week–and get your jewelry business noticed.
Pinterest is perfect for visual learners, which most of us are, and that makes it a great place to post a tutorial. You can make a DIY jewelry pinboard and connect to a project on your site, showing how to do something you're known for. I've written here before about posting tutorials on Flickr. They're catching on at Pinterest as well. To give you an example, a simple, visual tutorial on how to make a pearl cluster necklace was pinned from the blog Smitten Kitten and then repinned dozens of times over the next few days.
- Add a "follow me on Pinterest" button — similar to the ones most bloggers use for Facebook and Twitter — to your website so people can find you on Pinterest. You can also add a "Pin It" button, to the "share" widgets that run at the bottom of posts. Because Pinterest is relatively new, many share plugins have not yet incorporated the Pinterest icon. No worries. The site makes it easy to upload your own.
- Hold a "pin to win" contest. Samuel Gordon Jewelers did this in early December, offering $500 gift certificate as a prize. To enter, people had to pin photos of jewelry from SamuelGordons.com onto their Pinterest boards. Because Pinterest incorporates Twitter and Facebook, the contest grabbed the spotlight over three social media channels. You can do the same thing on a smaller scale by hosting a giveaway, then promoting it via Pinterest, Facebook and Twitter. (It's easy to integrate these three.) Choose a piece of jewelry that gets pinned often, pick a date, and alert your loyal fans and followers what you're giving away. Post simple instructions that let people know they have to pin to win.
CATHLEEN MCCARTHY is a freelance writer whose stories on jewelry, travel and business have appeared in Town & Country, AmericanStyle, and Washington Post. Follow her at TheJewelryLoupe.com, Facebook.com/TheJewelryLoupe, and @thejewelryloupe on Twitter.
NET PROFITS appears regularly in Lapidary Journal Jewelry Artist. Learn more about using Pinterest to promote your jewelry in "Pinning, Stumbling, and Learning to Share," May/June 2012.