Handmade Jewelry Business: Creating a Logo, Part III
Studio Notes: Logo Logic
Now that you have a logo for your handmade jewelry business, how are you going to use it? Here are some of my suggestions, plus others I found online:
- A hallmark. Years ago, I created the hallmark stamp in the photo using Microsoft Paint, when I had a different name for my silversmithing business. Several companies offer custom hallmark stamps today; Rio Grande requests that you send your logo as a 3 x 3-inch tiff file.
- On your web site. A jpg is handy.
- Use your logo as your avatar on social media
- Put them in your emails
- Insert them in word documents you create and send by email
- On word documents you print out and send with shipments or mail
- Maybe not on your shipping labels. If your logo states that you sell heavy gold jewelry and million dollar diamonds, your shipping label might be a tad too tempting to a thief.
- Rubber stamps to then use to label other things
- Business checks if you’ve started a special account
- On your stationary letterhead – printed or digital
- Business cards
- Promotional cards
- Thank you cards
- Earring cards and jewelry tags, naturally.
- Mail list sign-up sheets
- Look books or catalogs of your work
- Portfolio images
- Digital images of your jewelry
- Power Point presentations
- YouTube videos
- On signs or banners for your business, whether you have a booth, store front, Etsy store. If you post a sign advertising your home-based business, check local zoning codes to see what is required. Think about security here, too.
- Hot foil stamping on custom packaging
- On stickers that you can apply to packaging to save money on hot foil stamping
- Giveaways, if you are making a lot of money as a jeweler. Think hats, T-shirts, polishing cloths, custom chocolates.
- Studio décor
Don’t go overboard, experts say. Too much use of your logo is too much use of your logo. Pick and choose.
Did you miss Parts I and II? Be sure to check them out:
Handmade Jewelry Business: Creating a Logo Part I
Handmade Jewelry Business: Creating a Logo, Part II
Betsy Lehndorff is a Michigan silversmith and has been writing for Lapidary Journal Jewelry Artist since 2010. Her latest article, Tube and Chain Necklace with Pearl appeared in the March 2017 issue. To see Peter Lehndorff’s work, go to his web page at www.lehndorff.com/graphics