Free Jewelry Business Webinar: The Secret Behind Developing a Signature Jewelry Brand

Do you feel like you have a unique design perspective to offer, but have trouble communicating it? In other words, you know you make great jewelry but need help with jewelry business tactics like exposure and creating a cohesive, professional brand so you can overcome the competition. Help is here–and it’s free!

Design Style: The Secret Behind Developing a Signature Jewelry Brand You Are Known For

October 12, 2016 at 2pm ET

If you want to create the kind of jewelry collections that get noticed by magazine and blog editors, increase your sales by attracting more buyers and collectors of your brand, and be the buzz on social media, this free jewelry business webinar is for you. You’ve probably read stories about jewelry designers whose jewelry gets picked up by department stores like Saks, or you’ve seen jewelry in fashion magazines and think, “Mine is just as good!” Unfortunately, in many instances like these, talent is not the deciding factor in successful jewelry business. It’s more about branding and visibility to help you catch the right eyes at the right time.

jewelry business: how to develop a jewelry brand you're known for

Tracy Matthews and Robin Kramer are the jewelry business experts behind Flourish & Thrive Academy, our partner in providing online courses and live webinars about building your jewelry business through brand and collection development. In their upcoming free webinar, they will “share with you the key to breaking out from being just another anonymous designer,” Robin says, “and start moving toward building a highly sought after, well-known brand.”

You might be thinking, “I sell all kinds of jewelry on Etsy, why do I need a brand?” Here’s why: “Being consistent with your signature style is what will attract your dream customers,” Tracy says. This line brought a little revelation to me while I was researching this webinar and this topic. If someone likes your jewelry and buys it, doesn’t it stand to reason that if you have a cohesive collection of similar pieces, they’d also like that, and buy more? That’s one of the ways that consumers begin collecting a particular brand of jewelry (or other art, etc.). And getting a jewelry collector interested in your collection of jewelry would be a very successful feat!


What do you have to lose? Other than a fun and rewarding jewelry business with a successful jewelry brand and lots of sales? I wouldn’t want any of you to miss out on that! Register now to reserve your spot for the free webinar from Flourish & Thrive Academy, Design Style: The Secret Behind Developing a Signature Jewelry Brand You Are Known For. Even though it’s free, you must pre-register in order to receive participant information so you can join us on October 12! And if you can’t make it to the live event, pre-register anyway so you can watch it later at your convenience.

About the Presenters: Tracy Matthews & Robin Kramer

Tracy Matthews is a jewelry designer with over 20 years of experience designing, making, and selling her jewelry. She is also the Chief Visionary Officer and Creative Director at Flourish & Thrive Academy. Teaching is really fun to her, so she is excited to be your co-instructor for the course. Robin Kramer is a brand marketing maven and sales expert. Robin has an impressive history working with leaders in the retail industry that have built their brands on innovative merchandising and strong service cultures. Together, they are Flourish & Thrive academy, which aims to make you successful “without selling out, stressing out, or wiping out your savings.”




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