Create a Top Jewelry Website: Start Now with These 5 Important Questions About Online Selling

Creating a website is one of the most important steps you can take as a business owner. You’ll begin attracting new customers to your business and brand by creating a site that can help drive sales, foot traffic, or bring awareness to your jewelry line.

But before you jump right into designing what you think is one of the best jewelry websites online, you’ll want to be sure you’re laying the foundation for an effective website. Here are 5 important considerations to outline first.

1. Did You Keep Your Call-to-Action Simple and Clear??

Driving eCommerce revenue, selling your handcrafted jewelry online, and promoting your brand are three very common goals that you may have for your website. If you focus on all of them together on every page your audience will be confused about what action they need to take.

Pick the most important goal to your jewelry business and be sure it it crystal clear, that this is the action you want your audience to take. That way, there is no confusion from anyone visiting your website for the first time.

2. Who is Your Target Audience?

The target audience is the customer you want to reach. Understanding as much as you can about this audience is critical — the more you know, the better you’ll be able to speak to them and market to them.

If your target audience is more millennials, you’ll want to ensure you have a solid mobile strategy behind your website. This means a mobile responsive design, appropriate plugins or apps to allow for fast searching, and proper local tags so those conducting voice search can find your website.

In comparison, if your target audience is older and is more interested in seeing photographs, your strategy will be much different.

Remember to keep your audience in mind from the beginning so you are effectively designing a website that is relevant to them.

3. What is Your Content Strategy?

The Internet is filled with content. In fact, content is the best way for potential customers to find your website; if you are creating content that is relevant to your target audience, they’re more likely to find what you’re writing because you are targeting it specifically to them.

Before you even begin to design your online website, consider what kind of content you want to offer. Is it video demonstrations? How-to guides? A blog you update on a regular basis? This strategy is important to nail down so you can choose a layout and design that best supports this strategy.

4. Do you Have Good Imagery?

Images are critical to selling product. Those visiting your website are unable to see your jewelry in person. You’ll want to be sure that your photos show the specific and important details of your design. If you don’t have clear images that showcase the details, your audience will click away.

The best jewelry websites understand this and aim for great imagery. This is the time to find a professional photographer who can do your designs justice.

5. Do You Need to Know HTML?

Coding is not necessary to build your best jewelry website anymore. There are plenty of options that make the whole process intuitive. Ensure that you’re doing your research to adequately identify the platform that is best for you, both from a template standpoint, and a skill-set level.

Starting with these questions will help you as you select a website content managing system, template, and overall strategy. What other questions do you think are important to ask before you build your jewelry website? Share them below in the comments!


Ashley Lauwereins is a marketing professional by day and a jewelry designer for her own business Fifth Essence Jewelry by night. She resides in Colorado where she also enjoys hiking, running, and drinking craft beer.


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