The Wow Factor – Why You Need a Unique Brand For Your Jewelry Business

From Jennifer: When I started selling my handmade beaded jewelry, my biggest concern as a new business owner was how I would make my jewelry and my business stand out from the rest. Let's face it: go to any craft show these days, you will be positively overwhelmed by the number of vendors selling handmade jewelry! Thankfully, there is a way to help you find success in the business of selling beaded jewelry. I'll let jewelry artist and business owner Kristina Hahn Eleniak tell you more about it!


Customers are automatically drawn to things that appeal to them, and your company image is all in the presentation. Giving your brand a unique identity separates you from your competition, and makes your handmade beaded jewelry stand out, so it's important to give careful consideration and put some thought into how you want to reach your customers. Whether you are just starting to develop your new company identity, or are in the process of updating and refining your existing one, the right branding and packaging design will help give your brand visibility – making you and your products stand out and attract more customers.

 In this webinar presentation, I'll focus on the importance of giving your company a unique voice and how to create brand recognition through packaging and brand design.  I'll show you how to create a logo, share valuable tips on the types of packaging to consider, how and where to get marketing materials made, and  how to stay consistent across various online platforms and social media. I'll include specific examples from four separate successful jewelry brands, and I'll share tips on how to get your products out where they can be seen by more potential customers!

Learn how to create a brand for your jewelry business that will get you noticed and generate sales when you attend my webinar, The WOW Factor: Designing an Effective Branding Strategy on Tuesday, March 31, 2015 at 1 p.m. EST. Anyone who attends the live event will have the chance to ask questions and have them answered in real time at the end of the presentation. But even if you can't attend the live event, register now, and you'll be among the first to receive the link to download the recorded event so that you can watch it again and again. Don't miss out on this chance to learn how to create a professional image for your jewelry business, along with ideas and tips for getting the most out of your unique brand of jewelry!

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