Ready to Take Your Handmade Art to the Business Level? 10 Traits of Successful Creative Entrepreneurs
Could this be you? 10 Traits of Successful Creative Entrepreneurs
Are you ready to take your passion for making handmade art from a hobby to a business? Not sure you have what it takes to be an entrepreneur? Take a look at yourself and your situation. How many of these describe you?
~Excerpt from The American Business Institute’s course, “How to Launch a Successful Handmade Business”
- Many of them come from a family background of entrepreneurs. It’s almost in their DNA to be independent business people.
- They look at their customers as “collectors” rather than just purchasers. They see galleries who handle their work as “partners” rather than just accounts. This stems from a Win/Win mindset, where everyone benefits. Every sale is an opportunity to connect and build business further.
- They are outgoing, especially with respect to their work. They want to tell their story, and understand the fascination that people have about work made by hand. Their approach is authentic and enthusiastic.
- They are curious. They want to learn new processes, and tend to explore deeply in their own studio practice. They are inspired by new materials and techniques and often invent their own.
- They are passionate. Successful artists and craftspeople tend not to be clock watchers. Instead, they often lose track of time in the studio because of their devotion to their handmade work. They have a compulsion to create which goes beyond simply an interest, and may feel that making their work is essential to their life.
- They have the support of their family and friends. This support extends to respecting their time and their work, and ambitions for their small business.
- They are flexible. Entrepreneurs often have to “go with the flow” of events. They have to work with customers who have special requests or need to make changes. They build in time for experiments, mistakes and learning. They are problem-solvers who can see things from different angles, and find solutions.
- They are self-motivated. Each day, they are excited to enter the studio, and also to work on building their dream business. The satisfaction they derive from their success is fuel to move forward.
- They are organized. They have a plan, and they work it consistently. They keep track of expenditures, time, opportunities, sales and their marketing and sales activities. They make To Do lists, and know how to prioritize.
- They are persistent, which stems from a belief in themselves and what they are doing. They have a “can-do” attitude and are driven to succeed through ongoing action.
Some makers, whether jewelry designers, knitters, quilters, multi-media artists, etc., head down their path knowing they’re going to start a business, and have the acumen or even a degree to help them from A to Z. The majority of handmade artists start exploring their art as a hobby, realizing new goals and interests to start a business, but don’t have a clear plan or the best business practices in hand.
Thankfully, there is a lot of help out there for those of us who want to take our passion and handmade hobby to a business level.
The American Business Institute has put together a multi-part program for any of you who are ready to take your passion to a full-fledged business: “How to Launch a Successful Handmade Business.“
Make it real! Visions and goals. Take a look at planning that works for you, based on your interests and the lifestyle you desire.
Make work that sells – build a collection that displays and sells well. Examine the concept you have for a business, and how that will be realized through the design of your handmade collection. You will find many tips and suggestions for putting together a body of work that will be ready to launch into the marketplace of your choice.
Define who your customer is. To be effective in sales, you must know the following: Who will buy my work? Why will they buy from me? How can I most effectively identify the people who will respond to the marketing that I do?
Presentation and your brand. See and learn from ideas and examples of other artists who have successfully reached their customers and built their businesses.
Discover how and where, and to whom your work sells best. Take a look at potential ways you can earn a living with your handmade business. This overview will help you determine the streams of income that make the most sense for you.
Our experience is that the income you can earn varies widely. It will depend on whether you commit to part-time or full-time work, your sales strategies and the markets you pursue, and even your medium. ~ Wendy and Carolyn.
Join Wendy and Carolyn in this 6-week course. They avail themselves to you and share their expertise and experience in ways that will help you as an artist and a business person. Then please comment at wBeadingDaily.com to share your progress. I want to cheer each of you on!