Ready To Start a Jewelry Business? Start Here!

From Jennifer: In 2006, I decided to take the leap and start my own jewelry business, selling my handmade lampwork glass beads and finished bead embroidery. Two years later, I gave birth to my son. Now, if you were to ask me which process was easier, I would have to say that in my experience, having a baby was much easier than starting a jewelry business!

Thankfully, if you're looking to start a jewelry business, there are lots of resources available to you right now that don't require travel or time away from your family. Read on to learn how our very own Online Marketing Manager, Ashley Lauwereins, is learning all she can to start her own jewelry business!

Interweave Online Marketing Manager and aspiring jewelry business owner Ashley Lauwereins

I’ve been intending to start my own home jewelry business for the last 8 years, and I've discovered that it’s really all about timing and knowledge. There really is no catch-all guidebook about starting your jewelry business (OK, maybe there is and I just haven’t tried searching hard enough). Regardless, I took the plunge in August and since have slowly been inching toward my goal of starting my own jewelry business.

Last month, my goal was creating a logo for my business, but I was stuck trying to figure out how to best translate my needs to my designer, and after weeks of back and forth I realized I had to scratch the whole exchange. I was desperately seeking some guidance when I remembered Heather Power’s How to Visually Brand Your Jewelry Business webinar that we ran at the end of 2014! So, I started watching.

Of course I’m aware of our web seminars that happen every week – I am typically the one promoting them. What I love about them is that we have such a wide range of topics, you can learn some really important skills from the best instructors around!

As I watched How to Visually Brand Your Jewelry Business, Heather led me through some important exercises that helped me nail down important specifics that I hadn't thought about before. Who was my audience? What words represented my brand? Beyond that, Heather gave lots of other great tips to help me make sure that my unique brand will be adequately represented to your audience.

If you haven’t checked out the web seminar library we have in the Beading Daily Shop, I would highly recommend it! Even if you can’t make the live event, the on-demand versions of these online education events contain all the great information given in the live event. From other important business tips like how to start an Etsy store, jewelry business how-to's, and selling at craft shows, to webinars that can show you new bead stitching techniques, these webinars are incredibly informational hour-long presentations that you won’t want to miss.

And if you, like me, are working on nailing down your jewelry business brand this year, don’t miss out on Heather’s on-demand web seminar. Next up for me is the best-selling Start your Own Etsy Shop web seminar presented by jewelry artist Lorelei Eurto!

What are you hoping to accomplish with your jewelry business this year? Leave a comment here on the Beading Daily blog and let me know!

Ashley Lauwereins

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