How to Write Your Way to A Successful Jewelry Business
Anyone who decides to sell their handmade beaded jewelry online knows that you have to have a great photos to sell your jewelry. But what about a great product description? They say a picture is worth a thousand words, but what about knowing how to communicate what your product is all about in 50 words or less?
When you’re selling jewelry online, your customers can’t pick up or touch your product, so you need to make sure that you can accurately depict and describe your finished beaded jewelry to make sure that your customers feel confident about their purchases.
Writing a great product description is important whether you sell through a platform like Etsy or you have your own dedicated website with a shopping cart.
I used to dread writing product descriptions for my online jewelry business. It started to feel like I was writing the same thing over and over, and quite honestly, it got really boring. For some of my friends who sell their jewelry online, writing product descriptions is the most difficult part of creating a listing for their online shop.
One day, when faced with a whole stack of beaded jewelry that needed to go up in my Etsy shop, I hit the proverbial wall. I decided that I couldn’t go on writing the same old boring product descriptions, so I called on my skills in creative writing to make the task more enjoyable!
If you’re someone who doesn’t enjoy writing product descriptions for your online jewelry business, here are a few tips to make the task easier and a lot more fun!
What to include in your product description:
- Measurements: Make sure that you include the basics, like any dimensions or size of your finished jewelry. For beaded bracelets, customers will want to know the finished length of the piece as well as the size wrist that it will fit. Beaded earrings should have a finished length (including the ear wire or earring finding), and necklaces should have a finished length as well. You can include specific measurements for things like pendants, focal beads, and clasps, too.
- Materials used: Describe all the materials you used in creating your finished beaded jewelry, right down to the last seed bead. Talk about any special characteristics of your focal beads or pendants, your jewelry findings and clasps, and any unusual beading supplies that you may have included in your final design.
If there are any special stories about the beading supplies or components you used, particularly if you use handmade cabochons, findings, or other beading supplies, tell your customers about them!
- Beading or jewelry-making techniques used: Beaded jewelry made with off-loom beading techniques is particularly fascinating to many of the non-beaders that I know, because they’re always amazed at what can be done by using needle and thread and a little pile of beads.
When it comes to crafting the actual description of your piece, sometimes it’s fun to start out with a little mini-story to get the buyer’s attention. Think about some of your favorite short stories, books, or movies, and write a couple of lines that you think could tie in to your handmade beaded jewelry. It’s always important to engage your customers when you’re trying to sell your beaded jewelry online.
- Keep it short and sweet. I would say no more than 200 words, at maximum. You want to be able to get your point across succinctly when writing product descriptions. When people read on the web, they want to just scan the text for important points and not have to read through a whole novel.
- Do a search on Etsy or another online selling platform and read a lot of product descriptions. Take notes on what you like and what you don’t like. What descriptions make you feel confident about buying the product? What descriptions leave you feeling cold? While you shouldn’t be copying great product descriptions word-for-word, you can take the general format and apply it to your own descriptions and give it a personal touch by using your own unique voice.
- Ask someone to edit you. It can’t hurt to have a second (or third) set of eyes read over your product descriptions before you hit “publish”! Stay open to suggestions on how to re-write or improve your product descriptions.
But even before you open an online store for your jewelry business, you should have already laid the groundwork for success with a marketing plan and some solid business strategies to help you achieve your goals. If you’re looking for some clear, concrete guidance on how to launch a successful jewelry business, register now for How to Launch A Successful Handmade Business through CraftU!
This 6-week interactive course, led by two craft industry experts, will provide you with the framework and information you need to create a smart business strategy. Have you ever dreamed of being able to quit your day job and earn a living selling your handmade beaded jewelry, but had no idea where to start? Register for How to Launch A Successful Handmade Business and you’ll be able to connect with other passionate jewelry business entrepreneurs as well as other handmade craft artists to share ideas and inspiration, learn about starting and running a successful craft business, and take away a solid plan for launching your own business.
Do you have tips to share for writing awesome product descriptions? Leave a comment here on the Beading Daily blog and share them with us!