Learn How to Sell Jewelry with Carolyn Edlund

The natural progression of being an artist or creative person is to sell your work. Even if you have picked beading up as a hobby, you will almost certainly come to a point where you have to make the decision whether or not to sell.

When I first started selling, it was a lot to wrap my head around, and I learned a lot by trial and error. I wish I would have had the great resources that Carolyn Edlund provides in her two online courses about selling your art: Designed to Sell – Developing your Signature Style as a Jewelry & Craft Artist and Sales Success for Artists & Makers: Sell your Handmade Work at Retail Events. It would have taken a lot of pain out of the process! Even now—a solid decade after I began selling my creations—I learned a lot from Carolyn in these two amazing courses.

jewelry business expert instructor Carolyn Edlund

Carolyn Edlund

Get to Know Carolyn

Carolyn Edlund is an entrepreneur, writer, speaker and art business consultant. Her background includes owning a production ceramic jewelry studio for twenty years, selling her products into over 1,000 retail accounts during that time, as well as selling retail to the public. Subsequently, she was an outside sales rep for the largest art publisher in the world, earning a “Rep of the Year” award.

In 2009, she founded ArtsyShark.com, which was recognized as a “Top 10” art blog by Art Business News. She has been the Executive Director of the Arts Business Institute, a non-profit organization dedicated to professional development since 2011. In that capacity, she speaks at business workshops for artists in the US and abroad.

Designed to Sell – Developing your Signature Style as a Jewelry & Craft Artist

Designed to Sell - Developing your Signature Style as a Jewelry & Craft Artist

Throughout this online workshop, Carolyn will walk you through the steps to take so you can design jewelry that you and your audience will love. If you’re looking to develop a sustainable small business selling your jewelry, the lectures in this course will help you get there! You’ll have a workbook to complete that helps you reflect on your strengths, consider your weaknesses, and identify specific actions to take.

This course will cover:

  • Identifying your signature style
  • Creating collections encouraging sales to your fans
  • Ways to add value to your collections
  • Identifying and sharing your unique story
  • Understanding your audience, and how to create for them
  • And so much more!

Sales Success for Artists & Makers: Sell your Handmade Work at Retail Events

Sales Success for Artists & Makers how to: Sell your jewelry at Retail Events

This online workshop is about sales strategies, which are different from marketing strategies. Marketing is how you draw attention to your art or craft as well as how you publicize and promote what you do to encourage people to learn more about you. Marketing is the message that you share and send out to many people in order to gain prospects who may become customers. The sales process is related to marketing, but it goes deeper, and moves those prospective customers closer to the sale.

This course will cover:

  • Choosing the events that are right for you
  • Merchandising your art or handmade work to its best advantage
  • Conversations with prospective customers
  • Closing the sale
  • And so much more!

If you are looking for the best resource for learning how to sell your jewelry—this is it! Don’t hesitate to acquire this knowledge now; you won’t regret it.

Meredith Steele
Technical Editor, Beadwork magazine


Learn even more about how to sell jewelry in the Interweave store:

Post a Comment