The Right Marketing Tools and Strategy for your Fiber Arts Business

Join Deb Essen as she discusses how to effectively market your fiber arts business.
SKU: EP12365

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You want to sell your art. Excellent! But how are you going to let the world know you are open for business? This webinar will guide you through developing your brand and creating the marketing tools and strategy that will help you successfully sell your art.


For a long time I dibbled, dabbled, and dreamed of selling my art as a business. Selling my art was so different than other businesses I’d done—it felt so personal! In 2010, I got serious and took an intensive 6 month course on the business side of art, changed many bad habits, and gained the confidence to sell my art by learning how to sell my art. Now, I teach other artists what I’ve learned through experience and training. 


What you'll learn:

  • The difference between branding, marketing, and selling your art
  • How to create your brand
  • What marketing tools you need to sell your art
  • Creating a marketing strategy that helps you sell your art
  • How branding, marketing and selling work together for your business

Who should attend:

  • Anyone who wants to make income from their artistic talents—be it at the once-a-year guild sale, part-time through a shop on Etsy or shows, or full time as your sole income source.
  • Anyone with questions about branding and marketing your art

Each registration comes with access to the archived version of the event as well as any handouts referenced during the presentation. You do not have to attend the live event to get the recording of the presentation or the handouts. In all Weaving Today web seminars, no question goes unanswered. Attendees have the ability to chat with the instructor during the live event and ask questions. You will receive a copy of the web seminar presentation in an email that goes out one week after the live event. The answers to questions not covered in the live presentation will be included in this email as well.

About the instructor: 

Deb Essen has been self-employed since 1989 in professions ranging from free-lance film work to running a phone company with her husband, Marty. In 2010, she decided to get serious about creating a business from her weaving and took an intensive 6 month course through the Montana Arts Council called the Montana Artrepreneurship Program on the business side of art. She completed the course and achieved artist certification. In 2011, she was selected to be a certified coach/teacher for the Montana Artpreneurship Program and has been teaching the business side of art ever since. As a weaver, Deb achieved the Certificate of Excellence in Handweaving, Level 1 from the Handweavers Guild of America in 2004 and in 2011 was inducted into the Montana Circle of American Masters in Folk and Traditional Art. She lives, weaves and runs her business, dje handwovens, in the Bitterroot Valley of Montana.


Register for The Right Marketing Tools and

Strategy for Your Fiber Arts Business today!

Additional Info
Additional Info
SKU EP12365
Author/Speaker/Editor Deb Essen
Size N/A
Number Of Pages 0
Runtime N/A
Drop Ship Message N/A
Product Type Web Seminar Download
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Customer Reviews (3)
Very Useful!
Deb talked about what actually needs to be done, and most importantly WHY you need to do certain things. She also tell you, honestly, why you should NOT do certain things. She talks about cost vs value and why cost is should not always a main consideration.

No fluff here. She is honest and while what some of my ideas were blown out of the water, I am very glad she did. At times, we artist really need hard honesty doses of reality to wake us up and tell us what will really work and what will not work. This seminar was grounding. If you really want to sell your goods, listen to this talk first!!

Review by Barbara (Posted on 12/9/2015)
I want to have a small Etsy business and this video was the perfect match to get me going. This video is also geared to those who want a larger scale business. It brought forth new ideas on how to make my business successful. Deb Essen did an excellent job. I am so happy to have this as a download so I can listen to again and again. Review by Karen (Posted on 8/23/2015)
Very helpful
I found this not only interesting but very helpful, with advice I just wouldn't have thought of. Review by Sandra (Posted on 6/1/2015)
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