Jewelry Displays that Stop Shoppers in Their Tracks!
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In order to sell your jewelry, people have to be able to see it. And in this world of visual distractions and big-budget competitors, that can be a challenge. You need to cut through the clutter and get your work noticed immediately.
This webinar focuses on the jewelry display case and teaches you simple strategies and techniques inside and out that will have your customers reaching for their cash. If big retailers can do this, so can you.
Betsy Lehndorff is not only a successful silversmith, but she's also worked in retail and has written about design. Her step-by-step instructions are easy to follow and will have you ready to set the stage for your next big show.
With this web seminar you'll learn:
- How the customer's eye see.
- What customers look for and why they buy.
- Why it's important to use themes with your displays.
- How to set the stage for success using three strategies for creating money-making displays.
- Ways to make your work easy to spot instantly.
- Why lighting pays when it comes to displays.
- How to groom and maintain your display.
- Plus a bonus - secrets of jewelry store display professionals.
About the Instructor:
Betsy Lehndorff has been writing popular step-by-step articles for Lapidary Journal Jewelry Artist since 2010 and is a longtime design reporter. She began learning silversmithing in 2008 and has sold her work at lucrative venues, including the Vail Farmer's Market and Art Show and the Ann Arbor Art Fair. Her jewelry has also appeared in retail shops and galleries in Northeast Michigan, where she lives.
Who Should Attend?
- Artisan jewelers, who sell their work at craft shows.
- Members of cooperative art galleries and other indoor venues.
- Designers who want to place their work in small retail shops.
- Beginners wondering what it takes to sell their work.
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- Limited Appeal
- The presentation focused on display cases and gallery/indoor shows. The "come on" photo showed an outdoor canopy booth. I think most crafters interested in this presentation are looking for ways to improve their canopy booth displays or displays not in cases. Too much talk, too little illustration. I did get a few good ideas, but overall found the webinar disappointing. (Posted on 4/15/2015)
- Good info even for a seasoned seller.
- This is the first webinar that I took that I actually found useful. Betsy had some good ideas about what makes or breaks a display. The comparison photos helped explain what works and what doesn't. I liked the idea of the backdrop! I've been curating a gallery for a number of years now, and doing my own sales at large art fairs and knew some of the info already, but still learned quite a bit. There really is so much to cover that she didn't have time for. Great job Betsy! (Posted on 4/9/2015)
...but boring at times. Some good ideas. Quite a few examples that were cited were related to chance happenings, (found objects...etc).
Personally, I don't think it was worth the price.)
(Posted on 4/5/2015)
- Content good; webinar presentation needs improvement
The presenter had some very good tips and gave a broad overview of design and branding. So, I think the title needs to be changed as it isn't just about displaying jewelry, which is a small part of the talk.
I have some suggestiions to improve the webinar format in general (and this is from my previous career in coaching presentations): not enough visuals for the amount of talk -- one slide should not stay up for a long time to cover a lot of points (this is visually boring). I watched the webinar at a later time and which may not be a problem in the live session and that is the visuals are out of sync with the talk. Is this because soemone else is controlling the slides, not the speaker? (Posted on 4/2/2015)
- Good Info
- I'm glad that I purchased this webinar. It contained lots of useful information about making jewelry displays more effective. (Posted on 1/8/2015)