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Press Release

CONTACT: Jaime Guthals, Publicist
502.458.6531, email

Handwoven Magazine Kicks Off 25th Anniversary Celebrations at Convergence 2004

Thousands of spinners and weaver will unite in Denver June 30-July 3, 2004

LOVELAND, Colorado: Interweave, publisher of seven magazines on crafts, fiber arts,
and natural living, will kick off its 25th anniversary celebrations for Handwoven magazine at
Convergence 2004, the biennial conference of the Handweavers Guild of America, Inc. (HGA).
Hosted by the Rocky Mountain Weavers' Guild, and other Colorado guilds, Convergence 2004
will be June 30-July 3, 2004 at Denver's Colorado Convention Center (CCC).

Interweave has a few surprises up its sleeve at this year's Convergence, foremost the
unveiling of a delightful new book of Linda Collier Ligon's collected essays from her years with
Handwoven and Interweave.

As founder and editorial genius of Handwoven, Ligon has charmed and challenged readers for
decades with her intelligent, witty, high-spirited, and always provocative essays. The essays
trace the ups and downs, the joys and trials, the people and events of the world of handweaving
and spinning—and of the magazines that has supported (and been supported by), led, and
celebrated that world.

This new book, aptly titled This is How I Go When I Go Like This: Weaving and Spinning as a
, was published unbeknownst to Ligon and was presented to her in a surprise
ceremony in April. The book will be available in bookstores nationwide in September, yet a
limited number of advance copies will be available for purchase during Convergence. Ligon will
be autographing books during Twilight Madness on June 30 from 5-7 pm at the Interweave
booth in the CCC.

Other highlights of Handwoven's 25th anniversary celebrations at Convergence include:

June 28-July 9

What's Hot Fiber Exhibit displayed at the Interweave offices in Loveland, CO

June 30

3 pm, "High Tea" at Interweave: tour of the Interweave offices in Loveland, CO
5-7 pm, Twilight Madness presentation of Linda Ligon's new book, This is How I Go When I Go Like This: Weaving and Spinning as a Metaphor, followed by Ligon signing advance copies in the Interweave booth

July 1

10:30-11:30 am, Sharon Alderman will be signing her new book, Mastering Weave Structures, in the Interweave booth
2:00-3:00 pm, Deb Menz will be signing her new book, Color Works, in the Interweave booth

July 3

Handwoven staff and contributors will participate in the Spin In at the CCC

Handwoven's anniversary celebrations come at a period of immense growth for the magazine.
Newsstand sales were up 9 percent over the last 12 months, at a time when most periodicals
are suffering dramatic declines at the newsstand.

"Handwoven has long had a devoted following," says Ligon, currently Interweave Chief
Executive Officer. "As a special-interest publication we've found success by connecting with
people's passion. And in the last several years we've attracted new readers as suddenly
traditional crafts like weaving, beading, and needlework are very hip to new generations of
twenty- and thirty-somethings."

Since 1979, handweavers around the world have celebrated the time-honored craft of weaving
through the colorful pages of Handwoven, the only publication devoted exclusively to the craft.
In 1975 Linda Ligon started Interweave, a black and white magazine, from her dining room table
after her third child was born. In four years Ligon transformed the fledgling Interweave into
Handwoven magazine published by Interweave. From that single endeavor she has
grown her business to a multimillion-dollar, award-winning publishing company that
encompasses seven special-interest magazines and more than 125 book titles.

ABOUT Interweave

Interweave ( is one of the country's leading publishers of
magazines and books related to crafts, fiber arts, and natural living. Interweave is publisher of
seven magazines, Natural Home, Beadwork, Spin-Off, Handwoven, Interweave Knits,
PieceWork and its newest publication, Fiberarts, acquired in February 2004. Throughout
Interweave's evolution, its publications have focused on natural materials and processes, a
respect for "doing," and an appreciation of the fine, simple things in life.

A Snapshot of Interweave's Recent Growth

March 2004: Acquires interest in ReadyMade magazine, and its trademark, which includes product,
books, and other licensing, from Walltext, Inc., and forms a separate Colorado-based company,
ReadyMade LLC.

Feb. 2004: Acquires Fiberarts, the world's leading textile-art magazine, from Sterling Publishing

Jan. 2004: The Audit Bureau of Circulations released some interesting facts revealing that the six
Interweave titles are defying the odds and experiencing tremendous growth at the newsstand.
Compare the six magazine titles published by Interweave with overall newsstand figures during the
time period from the last half of 2002 and the last half of 2003: Among the top 200 newsstand titles, 64
were down double-digit percentages. Overall, single copy units were down 7.3% among the top 200
newsstand titles. For the second half of 2003 the reports show a total newsstand decline of 13.5%. In
contrast, Interweave's six titles were up 14% and including the sales from special issues, the percentage
jumps to an outstanding 34% during this same period.

Dec. 2003: Interweave's book-publishing program ended the year with a 28 percent increase in net sales.
This was the second year of tremendous growth; the book program experienced a 44% increase in net
sales in 2002. In the last two years the program almost doubled.


Sponsored and organized by the Handweavers Guild of America, Inc., URL
Hosted by the Rocky Mountain Weavers' Guild, URL

SOURCE: Interweave

CONTACT: Jaime Guthals, Publicist, 502.458.6531, Cell 502.387.2383, email URL:;

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