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Press Release

CONTACT: Jaime Guthals, Publicist
502.458.6531, email


How-to jewelry-making magazine is the first to capture the excitement of a national bead show and put it between two covers!

Loveland, CO, February 23, 2004: Beadwork® magazine, a publication of
Interweave (, today unveiled a special newsstand-only
magazine, Beadwork Magazine Presents: Bead Show 2004.

Available nationwide on March 1, 2004, Beadwork Magazine Presents: Bead
Show 2004
offers the distinctive experience of attending a national bead show
without ever having to leave home. The magazine will be available at leading
craft chains, bead shops, retail stores, and on newsstands.

“Not everyone can travel to a live bead show, so we wanted to bring the best
aspects of the show to them,” says Jean Campbell, editor of Beadwork ®
magazine. “Their eyes can do the walking down the virtual aisle of the
magazine’s pages, where they’ll find great resources on the newest beads and
jewelry-making products on the market this year.”

Every beader, from beginning to advanced, dabbler to professional, will discover
in this guide an extravaganza of supplies, know-how and directories to buy beads
from online retailers and bead shops around the country. Bead Show 2004’s
local bead shop locator is a great resource to find those odds and ends to
complete a project or for hands-on instruction or help.

“The magazine is something people will keep on their shelves all year long,” says
Campbell. “It’s like a book, but a magazine—two publications in one.”

Also included in this special issue is a Spring 2004 runway report, where Project
Editor Jamie Hogsett translates the season’s hottest bead and jewelry trends.

“This season is all about feeling beautiful and glamorous, so people should
consider making ultra-long necklaces, dangly chandelier earrings, and beaded
embroidery. And the hottest beads and semi-precious stones right now are in
feminine colors—pink Swarovski crystals, freshwater pearls, chalcedony,
aquamarine, smoky topaz, ruby, andalusite, and tourmaline,” says Hogsett.

Other unique editorial features in this special issue include:

  • Other unique editorial features in this special issue include:
  • Ideas on how to incorporate color into your jewelry box;
  • An information desk offering 50 great beading tips, stone identification,
    reference charts, and a bead design board;
  • Bead boutiques that point out the best sources of seed beads, handmade
    beads, stones, crystals, supplies, kits, and more;
  • Recommendations on the best bead web sites and mail-order companies;
  • Bead shop and bead society directories;
  • And a creativity horoscope.


Beadwork, a bimonthly publication, is the fastest-growing craft publication of
Interweave, the Loveland, Colorado-based publisher of seven magazines
and more than 125 books related to fiber, thread, needlework, beads, and natural
living. Beadwork was founded in 1998 and has nearly doubled its readership to
140,000 in the past year; subscription sales have grown by 87 percent in the last
six years. Beadwork’s circulation ranks first among the seven Interweave

ABOUT Interweave

In business since 1975, Interweave ( publishes
magazines and books related to beads, fiber, thread, needlework, and natural
living. Throughout Interweave’s evolution, its publications have focused on
natural materials and processes, a respect for “doing,” and an appreciation of the
fine, simple things in life. Interweave’s magazines include Handwoven, Spin-Off,
PieceWork, Interweave Knits, Beadwork, Fiberarts, its newest publication, and
Natural Home, a lifestyle magazine. Interweave is dedicated to creating a
resource for its readers to find the best information in their fields of interest—the
latest news, the best products, the newest techniques and the history behind the

CONTACT: Jaime Guthals, Publicist, Interweave,,
ph 502.458.6531

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