CONTACT: Jaime Guthals, Publicist
502.458.6531, email JaimeG@interweave.com
BEADWORK ® MAGAZINE LAUNCHES
SPECIAL ISSUE PROGRAM
New magazine, Beadwork Magazine Presents: Stringing,
aarives just in time for creating chic homemade gifts
for the holidays
Loveland, CO, September 23, 2003: Spurred
by the success of its magazines sales
over the last few years and the beaded accessories craze
in the fashion industry,
Beadwork ® magazine, a publication of Interweave (www.interweave.com), today
unveiled a special newsstand-only program, Beadwork
Magazine Presents, with the first
issue focused on stringing. Available November 3, 2003,
Beadwork Magazine Presents:
Stringing will feature more than 100 do-it-yourself-jewelry
projects that highlight the fun
and simple art of stringing beads of all sizes, shapes,
colors, and textures.
Nationally distributed, Beadwork
Magazine Presents: Stringing will be available at
leading craft chains, bead shops, retail stores, and
on newsstands. This first issue will
spotlight stylish projects, ranging from simple lariat
necklaces to chunky bohemian
jewelry using coral, turquoise, colored gemstones, and
Beadwork Magazine Presents: Stringing
is innovativea beading magazine like no
otherbecause it is equal parts magazine and manual.
It contains a range of captivating
projects with smart designs, user-friendly patterns,
and suggestions for working with
ravishing semi-precious stones, glass beads, and metals,
as well as well-written, lively
articles. Included is a stringing primer, an article
on throwing your own stringing party,
and foolproof steps for designing your own jewelry.
Beadwork Magazine Presents:
Stringing targets beginners to the craft as well
as return beaders.
The second special newsstand-only issue,
Beadwork Magazine Presents: Bead Show
2004, is aimed at bead enthusiasts who don't find
everything they need at their local
bead show. Available on newsstands in March 2004, it
will contain resource directories
of bead societies, fiberart galleries, and a comprehensive
calendar of national and
international bead shows. There also will be trend forecasting
reported from bead events
around the world, profiles of bead artists, and special
advertising sections of bead
shops, vendors, and one-of-a-kind bead makers.
Jean Campbell, editor of Beadwork,
attributes Beadworks success to the popularity
beaded accessories in fashion, and the renewed interest
in home craft projects.
In an uncertain economy, accessories
are something women can create to update their
look without making a major investment. Beads are less
expensive than diamonds and
precious gemstones and many people like the do-it-yourself
aspect because its usually
cheaper than what youll pay for designer accessories
in stores, says Campbell.
People also enjoy the creative
process and working with their hands. Beading invites
personally creativity into every pieceevery beader
is a designer, says Campbell.
Beadwork magazine, a bimonthly
publication, is the newest and fastest-growing craft
publication of Interweave, the Loveland, Colorado-based
publisher of six
magazines and more than 125 books related to fiber,
thread, needlework, beads, and
natural living. Beadwork was founded in 1998
and has nearly doubled its readership to
140,000 in the past year; subscription sales have grown
by 87 percent in the last 5½
years. Beadworks circulation ranks first
among the six Interweave magazines.
In business since 1975, Interweave (www.interweave.com)
and books related to beads, fiber, thread, needlework,
and natural living. Throughout
Interweaves evolution, its publications have focused
on natural materials and
processes, a respect for doing, and an appreciation
of the fine, simple things in life.
Interweaves magazines include Handwoven,
Spin-Off, PieceWork, Interweave Knits,
Beadwork, and its newest publication, Natural
Home, a lifestyle magazine. Interweave is
dedicated to creating a resource for its readers to
find the best information in their fields
of interestthe latest news, the best products,
the newest techniques and the history
behind the techniques.
Statistics about Beading
- Beadworks readers are
part of a national boom in crafts, industry experts
Between 2000 and 2002, consumer craft purchases soared
more than 25
percentan increase from $23 billion to $29 billion.
- There are 3 million beaders in the United States
alone, according to Hobby
Industry Associations survey in January 2003.
This is a similar phenomenon as
scrapbooking in terms of size of market, demographics,
- Crafttrends magazine, a publication
of the Hobby Industry of America, projected
in its January 2003 issue that beading would be one
of the driving trends of 2003.
In the survey 30% of people doing crafts listed beading
as the craft they most
want to start.
- Book sales about making your own jewelry also are
on the rise. Interweave
sales of books about beading are up 86
percent for the first quarter 2003.
- Todays worldwide bead industry produces revenues
in the hundreds of millions
of dollars annually. There are well over 100 bead
societies in the U.S. and four
magazines dedicated to the bead arts and the bead
CONTACT: Jaime Guthals, Publicist,