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Press Release

CONTACT: Jaime Guthals, Publicist
502.458.6531, email


New magazine, Beadwork Magazine Presents: Stringing, aarives just in time for creating chic homemade gifts for the holidays

Loveland, CO, September 23, 2003: Spurred by the success of its magazine’s sales
over the last few years and the beaded accessories craze in the fashion industry,
Beadwork ® magazine, a publication of Interweave (, today
unveiled a special newsstand-only program, Beadwork Magazine Presents, with the first
issue focused on stringing. Available November 3, 2003, Beadwork Magazine Presents:
will feature more than 100 do-it-yourself-jewelry projects that highlight the fun
and simple art of stringing beads of all sizes, shapes, colors, and textures.

Nationally distributed, Beadwork Magazine Presents: Stringing will be available at
leading craft chains, bead shops, retail stores, and on newsstands. This first issue will
spotlight stylish projects, ranging from simple lariat necklaces to chunky bohemian
jewelry using coral, turquoise, colored gemstones, and interesting pendants.

Beadwork Magazine Presents: Stringing is innovative—a beading magazine like no
other—because it is equal parts magazine and manual. It contains a range of captivating
projects with smart designs, user-friendly patterns, and suggestions for working with
ravishing semi-precious stones, glass beads, and metals, as well as well-written, lively
articles. Included is a stringing primer, an article on throwing your own stringing party,
and foolproof steps for designing your own jewelry. Beadwork Magazine Presents:
targets beginners to the craft as well as return beaders.

The second special newsstand-only issue, Beadwork Magazine Presents: Bead Show
, is aimed at bead enthusiasts who don't find everything they need at their local
bead show. Available on newsstands in March 2004, it will contain resource directories
of bead societies, fiberart galleries, and a comprehensive calendar of national and
international bead shows. There also will be trend forecasting reported from bead events
around the world, profiles of bead artists, and special advertising sections of bead
shops, vendors, and one-of-a-kind bead makers.

Jean Campbell, editor of Beadwork, attributes Beadwork’s success to the popularity of
beaded accessories in fashion, and the renewed interest in home craft projects.

“In an uncertain economy, accessories are something women can create to update their
look without making a major investment. Beads are less expensive than diamonds and
precious gemstones and many people like the do-it-yourself aspect because it’s usually
cheaper than what you’ll pay for designer accessories in stores,” says Campbell.

“People also enjoy the creative process and working with their hands. Beading invites
personally creativity into every piece—every beader is a designer,” says Campbell.


Beadwork magazine, a bimonthly publication, is the newest and fastest-growing craft
publication of Interweave, the Loveland, Colorado-based publisher of six
magazines and more than 125 books related to fiber, thread, needlework, beads, and
natural living. Beadwork was founded in 1998 and has nearly doubled its readership to
140,000 in the past year; subscription sales have grown by 87 percent in the last 5½
years. Beadwork’s circulation ranks first among the six Interweave magazines.

ABOUT Interweave

In business since 1975, Interweave ( publishes magazines
and books related to beads, fiber, thread, needlework, and natural living. Throughout
Interweave’s evolution, its publications have focused on natural materials and
processes, a respect for “doing,” and an appreciation of the fine, simple things in life.
Interweave’s magazines include Handwoven, Spin-Off, PieceWork, Interweave Knits,
Beadwork, and its newest publication, Natural Home, a lifestyle magazine. Interweave is
dedicated to creating a resource for its readers to find the best information in their fields
of interest—the latest news, the best products, the newest techniques and the history
behind the techniques.

Statistics about Beading

  • Beadwork’s readers are part of a national boom in crafts, industry experts say.
    Between 2000 and 2002, consumer craft purchases soared more than 25
    percent—an increase from $23 billion to $29 billion.
  • There are 3 million beaders in the United States alone, according to Hobby
    Industry Association’s survey in January 2003. This is a similar phenomenon as
    scrapbooking in terms of size of market, demographics, and “passion.”
  • Crafttrends magazine, a publication of the Hobby Industry of America, projected
    in its January 2003 issue that beading would be one of the driving trends of 2003.
    In the survey 30% of people doing crafts listed beading as the “craft they most
    want to start.”
  • Book sales about making your own jewelry also are on the rise. Interweave
    sales of books about beading are up 86 percent for the first quarter 2003.
  • Today’s worldwide bead industry produces revenues in the hundreds of millions
    of dollars annually. There are well over 100 bead societies in the U.S. and four
    magazines dedicated to the bead arts and the bead industry.

CONTACT: Jaime Guthals, Publicist, Interweave,,
ph 502.458.6531

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